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COL-adjusted ranking

Best Cities for Massage Therapists by Take-Home Pay

The cities that pay Massage Therapists the most on paper aren't usually the best deals once rent and prices are factored in. Salem ranks first with a COL-adjusted equivalent of $92,697/year, better purchasing power than Kahului-Wailuku's higher nominal pay of $96,820. San Francisco and New York dominate the headline salary lists for most occupations, but they don't crack the COL-adjusted top 10 here. The table below uses BLS OEWS May 2025 salary data and BEA Regional Price Parities.

Highest nominal pay

#1 Kahului-Wailuku$96,820
#2 Salem$96,080
#3 Bend$94,580

Best purchasing power

#1 Salem$92,697
#2 Bend$91,285
#3 Kahului-Wailuku$88,509

Top 25 metros by purchasing power

Ranked by COL-adjusted salary. Metros with fewer than 100 employed massage therapists excluded.

Rank
Metro
Nominal
COL-adj.
#1
Salem
19% rent burden
$96,080
$92,697
#2
Bend
23% rent burden
$94,580
$91,285
#3
Kahului-Wailuku
33% rent burden
$96,820
$88,509
#4
$94,220
$84,784
#5
Wilmington
21% rent burden
$81,390
$84,412
#6
$76,090
$82,977
#7
Eugene-Springfield
24% rent burden
$83,880
$82,583
#8
Lexington-Fayette
20% rent burden
$76,250
$82,086
#9
Medford
22% rent burden
$82,370
$81,209
#10
Bellingham
26% rent burden
$83,790
$81,090
#11
$79,600
$81,018
#12
$84,730
$80,374
#13
Lansing-East Lansing
20% rent burden
$74,880
$78,829
#14
Spokane-Spokane Valley
18% rent burden
$77,150
$76,881
#15
$78,090
$76,664
#16
Manchester-Nashua
32% rent burden
$80,360
$76,055
#17
Olympia-Lacey-Tumwater
30% rent burden
$78,320
$75,547
#18
St. George
26% rent burden
$72,780
$74,784
#19
Springfield
20% rent burden
$66,150
$74,678
#20
$68,230
$73,310
#21
Raleigh-Cary
29% rent burden
$71,480
$72,820
#22
$75,340
$71,876
#23
$68,470
$71,659
#24
$70,960
$70,748
#25
Ogden
27% rent burden
$70,430
$70,184

COL-adjusted = nominal salary divided by (BEA RPP divided by 100). Rent burden = annual 2BR FMR as % of nominal salary. Sources: BLS OEWS May 2025, BEA Regional Price Parities, HUD Fair Market Rents.

Common questions

What does "COL-adjusted pay" mean for Massage Therapists?

COL-adjusted pay divides the BLS median salary by the BEA Regional Price Parity index (100 = national average). A salary of $96,820 in a city with RPP 120 has the same purchasing power as $80,683 at national average prices.

Why doesn't New York or San Francisco top this list?

Both cities pay above-average salaries, but rent and everyday costs eat most of that premium. A massage therapists in New York might earn 30% more but pay 60-80% more in rent. The net result is often less purchasing power than mid-cost metros.

How is purchasing power calculated?

Purchasing power equals nominal median salary divided by (BEA RPP divided by 100). BEA's Regional Price Parities measure relative price levels across metro areas, updated annually from the National Income and Product Accounts.

What's the most affordable metro for Massage Therapists?

Spokane-Spokane Valley has one of the lowest rent burdens for Massage Therapists in this dataset. HUD FMR for a 2-bedroom is $1,131/month, with a median salary of $77,150.

Where do Massage Therapists get paid the most in nominal terms?

Kahului-Wailuku pays the highest nominal median salary at $96,820/year, per BLS OEWS May 2025. But check the COL-adjusted column before accepting any relocation offer.

National salary breakdown for Massage TherapistsView →How to become a massage therapistsGuide →Compare two cities side by sideCompare →