Skip to content
AffordMap
COL-adjusted ranking

Best Cities for Personal Financial Advisors by Take-Home Pay

The cities that pay Personal Financial Advisors the most on paper aren't usually the best deals once rent and prices are factored in. Muskegon-Norton Shores ranks first with a COL-adjusted equivalent of $172,925/year, better purchasing power than New York-Newark-Jersey City's higher nominal pay of $170,050. The table below uses BLS OEWS May 2025 salary data and BEA Regional Price Parities.

Highest nominal pay

#1 New York-Newark-Jersey City$170,050
#2 San Francisco-Oakland-Fremont$160,610
#3 Muskegon-Norton Shores$159,990

Best purchasing power

#1 Muskegon-Norton Shores$172,925
#2 Springfield$166,437
#3 New York-Newark-Jersey City$151,075

Top 25 metros by purchasing power

Ranked by COL-adjusted salary. Metros with fewer than 100 employed personal financial advisors excluded.

Rank
Metro
Nominal
COL-adj.
#1
$159,990
$172,925
#2
Springfield
9% rent burden
$154,370
$166,437
#3
$170,050
$151,075
#4
Macon-Bibb County
12% rent burden
$126,390
$142,765
#5
Santa Fe
15% rent burden
$138,790
$140,518
#6
$124,540
$139,807
#7
$160,610
$138,924
#8
Greensboro-High Point
13% rent burden
$126,310
$136,022
#9
Sioux Falls
11% rent burden
$121,350
$133,896
#10
Springfield
16% rent burden
$127,870
$133,115
#11
Kansas City
13% rent burden
$123,140
$133,067
#12
Savannah
16% rent burden
$126,200
$132,549
#13
Syracuse
13% rent burden
$126,430
$132,056
#14
$129,560
$131,054
#15
Milwaukee-Waukesha
13% rent burden
$125,810
$129,781
#16
Madison
11% rent burden
$126,000
$129,510
#17
Green Bay
12% rent burden
$120,200
$129,122
#18
$129,940
$128,717
#19
Bend
16% rent burden
$133,080
$128,443
#20
Charlottesville
17% rent burden
$126,940
$128,028
#21
$135,770
$127,054
#22
Trenton-Princeton
18% rent burden
$129,130
$125,150
#23
$124,610
$125,148
#24
$136,820
$123,909
#25
Waterbury-Shelton
17% rent burden
$123,570
$123,842

COL-adjusted = nominal salary divided by (BEA RPP divided by 100). Rent burden = annual 2BR FMR as % of nominal salary. Sources: BLS OEWS May 2025, BEA Regional Price Parities, HUD Fair Market Rents.

Common questions

What does "COL-adjusted pay" mean for Personal Financial Advisors?

COL-adjusted pay divides the BLS median salary by the BEA Regional Price Parity index (100 = national average). A salary of $170,050 in a city with RPP 120 has the same purchasing power as $141,708 at national average prices.

Why doesn't New York or San Francisco top this list?

Both cities pay above-average salaries, but rent and everyday costs eat most of that premium. A personal financial advisors in New York might earn 30% more but pay 60-80% more in rent. The net result is often less purchasing power than mid-cost metros.

How is purchasing power calculated?

Purchasing power equals nominal median salary divided by (BEA RPP divided by 100). BEA's Regional Price Parities measure relative price levels across metro areas, updated annually from the National Income and Product Accounts.

What's the most affordable metro for Personal Financial Advisors?

Muskegon-Norton Shores has one of the lowest rent burdens for Personal Financial Advisors in this dataset. HUD FMR for a 2-bedroom is $1,236/month, with a median salary of $159,990.

Where do Personal Financial Advisors get paid the most in nominal terms?

New York-Newark-Jersey City pays the highest nominal median salary at $170,050/year, per BLS OEWS May 2025. But check the COL-adjusted column before accepting any relocation offer.

National salary breakdown for Personal Financial AdvisorsView →How to become a personal financial advisorsGuide →Compare two cities side by sideCompare →