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Market Research Analysts and Marketing Specialists vs. Accountants and Auditors: Who Earns More?

Accountants and Auditors out-earn Market Research Analysts and Marketing Specialists by $5K a year at the national median, per BLS OEWS May 2025. Market Research Analysts and Marketing Specialists land at $78,760 and Accountants and Auditors at $83,680. The education gap is real: market research analysts and marketing specialist programs typically require bachelor's degree, while accountants and auditor programs require bachelor's degree. Top-paying state for Market Research Analysts and Marketing Specialists is Massachusetts ($101,810); for Accountants and Auditors it's District of Columbia ($111,530).

Market Research Analysts and Marketing Specialists
Accountants and Auditors
Median salary
$78,760
$83,680
Hourly rate
$37.87/hr
$40.23/hr
Entry level (10th %)
$43,390
$56,020
Senior level (90th %)
$155,480
$144,090
Education required
Bachelor's degree
Bachelor's degree
U.S. employment
899,580
1,449,500
Job growth (10-year)
6.7%
4.6%
Category
Business & Finance
Business & Finance
Top-paying state
Massachusetts
District of Columbia

Pay by state

States where both occupations have BLS data, sorted by Market Research Analysts and Marketing Specialists median pay.

State
Market Research Analysts and Marketing Specialists
Accountants and Auditors
Massachusetts
$101,810
$99,460
Delaware
$101,270
$95,020
New York
$98,580
$102,640
District of Columbia
$98,090
$111,530
Washington
$95,120
$96,550
California
$94,700
$97,050
Colorado
$93,050
$97,030
New Jersey
$88,190
$100,830
Rhode Island
$86,240
$95,820
Oregon
$79,150
$85,800
Connecticut
$77,740
$97,550
Virginia
$76,980
$93,290
Maryland
$76,370
$89,370
Alaska
$66,710
$83,460
New Hampshire
$64,570
$83,470

Source: BLS OEWS May 2025. Highlighted value is higher in each row.

Common questions

Who earns more, Market Research Analysts and Marketing Specialists or Accountants and Auditors?

Accountants and Auditors earn more nationally. The median is $78,760 for Market Research Analysts and Marketing Specialists versus $83,680 for Accountants and Auditors, a difference of $5K. Per BLS OEWS May 2025.

Which has better job growth, Market Research Analysts and Marketing Specialists or Accountants and Auditors?

Market Research Analysts and Marketing Specialists has the better 10-year outlook at 6.7% projected growth, compared to 4.6% for the other field. Both are from BLS Employment Projections.

Which requires more education, Market Research Analysts and Marketing Specialists or Accountants and Auditors?

Market Research Analysts and Marketing Specialists typically requires bachelor's degree. Accountants and Auditors requires bachelor's degree. Education requirements vary by employer and state licensing board.

Where do Market Research Analysts and Marketing Specialists get paid the most?

Massachusetts is the top-paying state for Market Research Analysts and Marketing Specialists at $101,810/year, per BLS OEWS May 2025. Major metro areas within that state typically pay even more than the state average.

How does Market Research Analysts and Marketing Specialists vs. Accountants and Auditors pay differ by state?

The gap varies significantly by state. In Massachusetts, Market Research Analysts and Marketing Specialists earn $101,810 vs. $99,460 for Accountants and Auditors. See the state comparison table on this page for the full picture.

Full Market Research Analysts and Marketing Specialists salary breakdownView →Full Accountants and Auditors salary breakdownView →Best cities for Market Research Analysts and Marketing Specialists by take-home payExplore →Best cities for Accountants and Auditors by take-home payExplore →How to become a market research analysts and marketing specialistsGuide →How to become a accountants and auditorsGuide →