Market Research Analysts and Marketing Specialists Salary in U.S.
The median pay for a market research analysts and marketing specialists in U.S. is $76,950/year ($37/hour), per BLS data. The range runs from $42K at the entry level to $145K for experienced workers.
AffordMap analysis of BLS Occupational Employment and Wage Statistics (latest release, May 2024)
So what does $77K get you in U.S.?
About market research analysts and marketing specialists
Compensation breakdown
Annual earnings by percentile, U.S.
Entry-level market research analysts and marketing specialists (10th percentile) start around $42K. Mid-career wages sit at $77K.Top earners bring in $145K or more - a $103K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when U.S. numbers change.
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Frequently asked questions
How much do market research analysts and marketing specialists make in U.S.?
The median is $76,950 a year - that works out to about $37 an hour. The range is wide: entry-level workers start around $42,070, and experienced market research analysts and marketing specialists can clear $144,610. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $77K enough to live in U.S.?
On that salary, you'd take home roughly $5,210/month after taxes. A 2-bedroom here rents for about $1,412/month, which eats 27.1% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in U.S.?
U.S. has a Regional Price Parity of 100 (100 is the national average). That's right at the national average. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $76,950 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.