Market Research Analysts and Marketing Specialists Salary in Durham-Chapel Hill, NC
The median pay for a market research analysts and marketing specialists in Durham-Chapel Hill, NC is $92,110/year ($44.29/hour), per BLS data. The range runs from $49K at the entry level to $173K for experienced workers. Adjusted for local prices (RPP 97.57), that's roughly $94,404 in purchasing power. Rent on a 2-bedroom averages $1,711/month, or 28.8% of estimated take-home pay.
AffordMap analysis of BLS Occupational Employment and Wage Statistics (latest release, May 2024)
So what does $92K get you in Durham-Chapel Hill?
About market research analysts and marketing specialists
Compensation breakdown
Annual earnings by percentile, Durham-Chapel Hill, NC
Entry-level market research analysts and marketing specialists (10th percentile) start around $49K. Mid-career wages sit at $92K.Top earners bring in $173K or more - a $124K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Durham-Chapel Hill numbers change.
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Frequently asked questions
How much do market research analysts and marketing specialists make in Durham-Chapel Hill, NC?
The median is $92,110 a year - that works out to about $44.29 an hour. The range is wide: entry-level workers start around $48,790, and experienced market research analysts and marketing specialists can clear $172,860. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $92K enough to live in Durham-Chapel Hill?
On that salary, you'd take home roughly $5,753/month after taxes. A 2-bedroom here rents for about $1,711/month (HUD Fair Market Rent), which eats 29.7% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Durham-Chapel Hill?
Durham-Chapel Hill has a Regional Price Parity of 97.57 (100 is the national average). That's below average - your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $94,404 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.