Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Iowa is $66,390/year ($31.92/hour), per BLS data. The range runs from $40K at the entry level to $122K for experienced workers. Cost of living is below average (RPP 88.86), which stretches that salary to about $74,713 in buying power. Rent on a 2-bedroom averages $1,064/month, or 24.4% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Iowa. Jump to a metro for precise data:
So what does $66K get you in Iowa?
About market research analysts and marketing specialists
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What this looks like in Iowa
Pay for market research analysts and marketing specialists in Iowa runs about 16% below the U.S. median of $79K. Housing is manageable: a 2-bedroom at the HUD median costs $1,064/month, 24.7% of take-home, well inside the 30% guideline. Regional Price Parity sits at 88.86 (national = 100), meaning everyday costs run about 11% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Iowa can be a reasonable trade-off for market research analysts and marketing specialistss who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, Iowa
Entry-level market research analysts and marketing specialists (10th percentile) start around $40K. Mid-career wages sit at $66K. Top earners bring in $122K or more, a $82K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Iowa
8 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Des Moines-West Des Moines | $77K | +15% | 3,440 |
| Davenport-Moline-Rock Island | $72K | +8% | 1,080 |
| Waterloo-Cedar Falls | $64K | -4% | 370 |
| Iowa City | $64K | -4% | 460 |
| Cedar Rapids | $64K | -4% | 960 |
| Dubuque | $62K | -7% | 330 |
| Ames | $61K | -8% | 380 |
| Sioux City | $56K | -15% | 220 |
Compare to other states
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Iowa numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Iowa?
Yes — at the median salary of $66K, rent takes 24.7% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,064/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Iowa?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $40K/year. Take-home on that works out to about $2,410/month. At HUD’s $1,064/month FMR, rent would take 44% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Iowa?
Local pay runs 16% below the national median — $66K here vs. $79K nationally. Cost of living is 11% below the national average, which narrows that gap in real purchasing power.
How does Iowa compare to the national average for market research analysts and marketing specialists?
Iowa pays $66K median vs. the U.S. average of $79K — that’s -16%. After adjusting for local cost of living (RPP 88.86), the purchasing-power equivalent is $75K — below the national median.
How much do market research analysts and marketing specialists make in Iowa?
The median is $66,390 a year, that works out to about $32 an hour. But the range is wide: entry-level workers start around $40,160, and experienced market research analysts and marketing specialists can clear $122,120. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $66K enough to live in Iowa?
On that salary, you'd take home roughly $4,311/month after taxes. A 2-bedroom here rents for about $1,064/month, which eats 24.7% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Iowa?
Iowa has a Regional Price Parity of 88.86 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $74,713 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.