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Salary comparison

Market Research Analysts and Marketing Specialists vs. Business Operations Specialists, All Other: Who Earns More?

Business Operations Specialists, All Others out-earn Market Research Analysts and Marketing Specialistss by $4K a year at the national median, per BLS OEWS May 2025. Market Research Analysts and Marketing Specialistss land at $78,760 and Business Operations Specialists, All Others at $83,050. The education gap is real: market research analysts and marketing specialist programs typically require bachelor's degree, while business operations specialists, all other programs require bachelor's degree. Top-paying state for Market Research Analysts and Marketing Specialistss is Massachusetts ($101,810); for Business Operations Specialists, All Others it's District of Columbia ($108,160).

Market Research Analysts and Marketing Specialists
Business Operations Specialists, All Other
Median salary
$78,760
$83,050
Hourly rate
$37.87/hr
$39.93/hr
Entry level (10th %)
$43,390
$47,880
Senior level (90th %)
$155,480
$150,010
Education required
Bachelor's degree
Bachelor's degree
U.S. employment
899,580
1,087,090
Job growth (10-year)
6.7%
N/A
Category
Business & Finance
Business & Finance
Top-paying state
Massachusetts
District of Columbia

Pay by state

States where both occupations have BLS data, sorted by Market Research Analysts and Marketing Specialists median pay.

State
Market Research Analysts and Marketing Specialists
Business Operations Specialists, All Other
Massachusetts
$101,810
$93,270
Delaware
$101,270
$95,040
District of Columbia
$98,090
$108,160
Washington
$95,120
$100,360
California
$94,700
$87,570
Colorado
$93,050
$92,520
New Jersey
$88,190
$91,060
Rhode Island
$86,240
$88,130
Connecticut
$77,740
$85,530
Maryland
$76,370
$101,500
Alaska
$66,710
$94,740
South Dakota
$63,490
$85,340
Oklahoma
$61,940
$93,640
Alabama
$59,530
$100,240
Hawaii
$59,390
$92,620

Source: BLS OEWS May 2025. Highlighted value is higher in each row.

Common questions

Who earns more, Market Research Analysts and Marketing Specialistss or Business Operations Specialists, All Others?

Business Operations Specialists, All Others earn more nationally. The median is $78,760 for Market Research Analysts and Marketing Specialistss versus $83,050 for Business Operations Specialists, All Others, a difference of $4K. Per BLS OEWS May 2025.

Which has better job growth, Market Research Analysts and Marketing Specialists or Business Operations Specialists, All Other?

BLS Employment Projections data is not available for one or both occupations. Check the individual career pages for current outlook figures.

Which requires more education, Market Research Analysts and Marketing Specialists or Business Operations Specialists, All Other?

Market Research Analysts and Marketing Specialists typically requires bachelor's degree. Business Operations Specialists, All Other requires bachelor's degree. Education requirements vary by employer and state licensing board.

Where do Market Research Analysts and Marketing Specialistss get paid the most?

Massachusetts is the top-paying state for Market Research Analysts and Marketing Specialistss at $101,810/year, per BLS OEWS May 2025. Major metro areas within that state typically pay even more than the state average.

How does Market Research Analysts and Marketing Specialists vs. Business Operations Specialists, All Other pay differ by state?

The gap varies significantly by state. In Massachusetts, Market Research Analysts and Marketing Specialistss earn $101,810 vs. $93,270 for Business Operations Specialists, All Others. See the state comparison table on this page for the full picture.

Full Market Research Analysts and Marketing Specialists salary breakdownView →Full Business Operations Specialists, All Other salary breakdownView →Best cities for Market Research Analysts and Marketing Specialistss by take-home payExplore →Best cities for Business Operations Specialists, All Others by take-home payExplore →How to become a market research analysts and marketing specialistsGuide →How to become a business operations specialists, all otherGuide →