Market Research Analysts and Marketing Specialists Salary in California
The median pay for a market research analysts and marketing specialists in California is $92,770/year ($44.6/hour), per BLS data. The range runs from $48K at the entry level to $178K for experienced workers.
AffordMap analysis of BLS Occupational Employment and Wage Statistics (latest release, May 2024)
So what does $93K get you in California?
About market research analysts and marketing specialists
Compensation breakdown
Annual earnings by percentile, California
Entry-level market research analysts and marketing specialists (10th percentile) start around $48K. Mid-career wages sit at $93K.Top earners bring in $178K or more - a $130K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when California numbers change.
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Frequently asked questions
How much do market research analysts and marketing specialists make in California?
The median is $92,770 a year - that works out to about $44.6 an hour. The range is wide: entry-level workers start around $47,980, and experienced market research analysts and marketing specialists can clear $178,140. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $93K enough to live in California?
On that salary, you'd take home roughly $5,740/month after taxes. A 2-bedroom in this state rents for about $2,201/month (median of metro areas), which eats 38.3% of your paycheck. That's above the 30% rule of thumb - housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in California?
California has a Regional Price Parity of 100 (100 is the national average). That's right at the national average. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $92,770 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.