Market Research Analysts and Marketing Specialists Salary in San Jose-Sunnyvale-Santa Clara, CA
The median pay for a market research analysts and marketing specialists in San Jose-Sunnyvale-Santa Clara, CA is $139,140/year ($66.89/hour), per BLS data. The range runs from $51K at the entry level to $221K for experienced workers. Prices run high here (RPP 110.42), so that salary is closer to $126,010 in real purchasing power. A 2-bedroom apartment runs $3,483/month — about 42.4% of take-home, which is tight.
AffordMap analysis of BLS Occupational Employment and Wage Statistics (latest release, May 2024)
So what does $139K get you in San Jose-Sunnyvale-Santa Clara?
About market research analysts and marketing specialists
Compensation breakdown
Annual earnings by percentile, San Jose-Sunnyvale-Santa Clara, CA
Entry-level market research analysts and marketing specialists (10th percentile) start around $51K. Mid-career wages sit at $139K.Top earners bring in $221K or more - a $170K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when San Jose-Sunnyvale-Santa Clara numbers change.
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Frequently asked questions
How much do market research analysts and marketing specialists make in San Jose-Sunnyvale-Santa Clara, CA?
The median is $139,140 a year - that works out to about $66.89 an hour. The range is wide: entry-level workers start around $50,660, and experienced market research analysts and marketing specialists can clear $221,110. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $139K enough to live in San Jose-Sunnyvale-Santa Clara?
On that salary, you'd take home roughly $8,065/month after taxes. A 2-bedroom here rents for about $3,483/month (HUD Fair Market Rent), which eats 43.2% of your paycheck. That's above the 30% rule of thumb - housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in San Jose-Sunnyvale-Santa Clara?
San Jose-Sunnyvale-Santa Clara has a Regional Price Parity of 110.42 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $126,010 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.