Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Florida is $75,450/year ($36.27/hour), per BLS data. The range runs from $39K at the entry level to $131K for experienced workers. Adjusted for local prices (RPP 98.58), that's roughly $76,537 in purchasing power. A 2-bedroom apartment runs $1,658/month, about 31.6% of take-home, which is tight.
Statewide average. Salary and cost of living vary significantly across Florida. Jump to a metro for precise data:
So what does $75K get you in Florida?
About market research analysts and marketing specialists
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What this looks like in Florida
Market research analysts and marketing specialists pay in Florida tracks closely to the national median, $75K locally vs. $79K nationwide, a 4% difference. Rent runs $1,658/month for a 2-bedroom (HUD FMR), taking 32.4% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 98.58) is near the national average, so spending patterns here track the typical American budget fairly closely. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compensation breakdown
Annual earnings by percentile, Florida
Entry-level market research analysts and marketing specialists (10th percentile) start around $39K. Mid-career wages sit at $75K. Top earners bring in $131K or more, a $92K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Florida
22 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach | $79K | +5% | N/A |
| Jacksonville | $77K | +2% | 4,380 |
| Lakeland-Winter Haven | $77K | +2% | 1,050 |
| Naples-Marco Island | $75K | -0% | 800 |
| Tampa-St. Petersburg-Clearwater | $75K | -0% | 8,420 |
| Palm Bay-Melbourne-Titusville | $73K | -3% | 1,040 |
| North Port-Bradenton-Sarasota | $73K | -3% | 1,590 |
| Wildwood-The Villages | $73K | -3% | 110 |
| Orlando-Kissimmee-Sanford | $73K | -3% | 8,780 |
| Port St. Lucie | $71K | -5% | 620 |
| Gainesville | $71K | -6% | 670 |
| Deltona-Daytona Beach-Ormond Beach | $67K | -11% | 940 |
| Cape Coral-Fort Myers | $65K | -14% | 1,390 |
| Tallahassee | $65K | -14% | 940 |
| Panama City-Panama City Beach | $65K | -14% | 310 |
| Punta Gorda | $63K | -16% | 190 |
| Pensacola-Ferry Pass-Brent | $63K | -16% | 950 |
| Crestview-Fort Walton Beach-Destin | $62K | -18% | 490 |
| Sebastian-Vero Beach-West Vero Corridor | $61K | -19% | 220 |
| Ocala | $61K | -19% | 440 |
| Homosassa Springs | $60K | -21% | 80 |
| Sebring | $59K | -22% | 70 |
Showing 1–10 of 22 metros
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BLS updates this data quarterly. We'll email you when Florida numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Florida?
It’s a stretch — at the median salary of $75K, rent takes 32.4% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,658/month. The 30% guideline puts the comfortable ceiling at roughly $1,500/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Florida?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $39K/year. Take-home on that works out to about $2,330/month. At HUD’s $1,658/month FMR, rent would take 71% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Florida?
Pay here is roughly in line with the national average — $75K locally vs. $79K nationally, a 4% difference.
How does Florida compare to the national average for market research analysts and marketing specialists?
Florida pays $75K median vs. the U.S. average of $79K — that’s -4%. After adjusting for local cost of living (RPP 98.58), the purchasing-power equivalent is $77K — below the national median.
How much do market research analysts and marketing specialists make in Florida?
The median is $75,450 a year, that works out to about $36 an hour. But the range is wide: entry-level workers start around $38,830, and experienced market research analysts and marketing specialists can clear $130,570. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $75K enough to live in Florida?
On that salary, you'd take home roughly $5,122/month after taxes. A 2-bedroom here rents for about $1,658/month, which eats 32.4% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Florida?
Florida has a Regional Price Parity of 98.58 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $76,537 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.