Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Tallahassee, FL is $65,000/year ($31.25/hour), per BLS data. The range runs from $40K at the entry level to $115K for experienced workers. Cost of living is below average (RPP 93.92), which stretches that salary to about $69,208 in buying power. Rent on a 2-bedroom averages $1,352/month, or 29.9% of estimated take-home pay.
So what does $65K get you in Tallahassee?
Groceries, utilities, transportation, and healthcare scaled from national averages by Tallahassee’s Regional Price Parity (93.92). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Tallahassee
Pay for market research analysts and marketing specialists in Tallahassee runs about 17% below the U.S. median of $79K. Rent runs $1,352/month for a 2-bedroom (HUD FMR), taking 30% of the median take-home. That's within the 30% rule, though not by much. Regional Price Parity sits at 93.92 (national = 100), meaning everyday costs run about 6% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Tallahassee, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach | $79K | $69K |
| Orlando-Kissimmee-Sanford | $73K | $72K |
| Tampa-St. Petersburg-Clearwater | $75K | $75K |
| Jacksonville | $77K | $77K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Tallahassee, FL
Entry-level market research analysts and marketing specialists (10th percentile) start around $40K. Mid-career wages sit at $65K. Top earners bring in $115K or more, a $75K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Tallahassee?
It’s a stretch — at the median salary of $65K, rent takes 30% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,352/month. The 30% guideline puts the comfortable ceiling at roughly $1,400/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Tallahassee?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $40K/year. Take-home on that works out to about $2,376/month. At HUD’s $1,352/month FMR, rent would take 57% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Tallahassee?
Local pay runs 17% below the national median — $65K here vs. $79K nationally. Cost of living is 6% below the national average, which narrows that gap in real purchasing power.
How does Tallahassee compare to the national average for market research analysts and marketing specialists?
Tallahassee pays $65K median vs. the U.S. average of $79K — that’s -17%. After adjusting for local cost of living (RPP 93.92), the purchasing-power equivalent is $69K — below the national median.
How much do market research analysts and marketing specialists make in Tallahassee, FL?
The median is $65,000 a year, that works out to about $31 an hour. But the range is wide: entry-level workers start around $39,600, and experienced market research analysts and marketing specialists can clear $114,610. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $65K enough to live in Tallahassee?
On that salary, you'd take home roughly $4,509/month after taxes. A 2-bedroom here rents for about $1,352/month, which eats 30% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Tallahassee?
Tallahassee has a Regional Price Parity of 93.92 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $69,208 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.