Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Massachusetts is $101,810/year ($48.95/hour), per BLS data. The range runs from $58K at the entry level to $167K for experienced workers. Adjusted for local prices (RPP 100.09), that's roughly $101,718 in purchasing power. A 2-bedroom apartment runs $2,347/month, about 36.5% of take-home, which is tight.
Statewide average. Salary and cost of living vary significantly across Massachusetts. Jump to a metro for precise data:
So what does $102K get you in Massachusetts?
About market research analysts and marketing specialists
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What this looks like in Massachusetts
Massachusetts sits well above the national pay line for market research analysts and marketing specialists, local pay runs about 29% higher than the U.S. median of $79K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $2,347/month, which is 37.6% of the median worker's take-home, past the 30% guideline most planners use. Cost of living (RPP 100.09) is near the national average, so spending patterns here track the typical American budget fairly closely. The pay premium is real, but so are the offsets.
Compensation breakdown
Annual earnings by percentile, Massachusetts
Entry-level market research analysts and marketing specialists (10th percentile) start around $58K. Mid-career wages sit at $102K. Top earners bring in $167K or more, a $109K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Massachusetts
6 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Boston-Cambridge-Newton | $102K | +1% | 32,310 |
| Worcester | $90K | -11% | 2,030 |
| Springfield | $86K | -16% | 1,050 |
| Barnstable Town | $79K | -22% | 440 |
| Pittsfield | $76K | -25% | 300 |
| Amherst Town-Northampton | $73K | -29% | 350 |
Compare to other states
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BLS updates this data quarterly. We'll email you when Massachusetts numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Massachusetts?
It’s a stretch — at the median salary of $102K, rent takes 37.6% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,347/month. The 30% guideline puts the comfortable ceiling at roughly $1,900/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Massachusetts?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $58K/year. Take-home on that works out to about $3,485/month. At HUD’s $2,347/month FMR, rent would take 67% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Massachusetts?
Local pay is 29% above the national median — $102K here vs. $79K nationally.
How does Massachusetts compare to the national average for market research analysts and marketing specialists?
Massachusetts pays $102K median vs. the U.S. average of $79K — that’s +29%. After adjusting for local cost of living (RPP 100.09), the purchasing-power equivalent is $102K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Massachusetts?
The median is $101,810 a year, that works out to about $49 an hour. But the range is wide: entry-level workers start around $58,090, and experienced market research analysts and marketing specialists can clear $166,970. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $102K enough to live in Massachusetts?
On that salary, you'd take home roughly $6,243/month after taxes. A 2-bedroom here rents for about $2,347/month, which eats 37.6% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Massachusetts?
Massachusetts has a Regional Price Parity of 100.09 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $101,718 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.