Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in New York is $98,580/year ($47.39/hour), per BLS data. The range runs from $56K at the entry level to $166K for experienced workers. Adjusted for local prices (RPP 98.21), that's roughly $100,377 in purchasing power. A 2-bedroom apartment runs $1,917/month, about 31% of take-home, which is tight.
Statewide average. Salary and cost of living vary significantly across New York. Jump to a metro for precise data:
So what does $99K get you in New York?
About market research analysts and marketing specialists
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What this looks like in New York
New York sits well above the national pay line for market research analysts and marketing specialists, local pay runs about 25% higher than the U.S. median of $79K. Rent runs $1,917/month for a 2-bedroom (HUD FMR), taking 31.6% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 98.21) is near the national average, so spending patterns here track the typical American budget fairly closely. Use the affordability calculator above to model your specific situation.
Compensation breakdown
Annual earnings by percentile, New York
Entry-level market research analysts and marketing specialists (10th percentile) start around $56K. Mid-career wages sit at $99K. Top earners bring in $166K or more, a $110K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in New York
13 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| New York-Newark-Jersey City | $101K | +2% | 79,290 |
| Ithaca | $79K | -20% | 240 |
| Rochester | $77K | -22% | 2,550 |
| Syracuse | $77K | -22% | 1,180 |
| Kiryas Joel-Poughkeepsie-Newburgh | $76K | -23% | 970 |
| Albany-Schenectady-Troy | $76K | -23% | 2,160 |
| Buffalo-Cheektowaga | $76K | -23% | 2,520 |
| Glens Falls | $73K | -26% | 170 |
| Utica-Rome | $70K | -29% | 460 |
| Binghamton | $66K | -33% | 340 |
| Kingston | $63K | -36% | 260 |
| Watertown-Fort Drum | $60K | -39% | 120 |
| Elmira | $58K | -41% | 120 |
Showing 1–10 of 13 metros
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BLS updates this data quarterly. We'll email you when New York numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in New York?
It’s a stretch — at the median salary of $99K, rent takes 31.6% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,917/month. The 30% guideline puts the comfortable ceiling at roughly $1,800/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in New York?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $56K/year. Take-home on that works out to about $3,364/month. At HUD’s $1,917/month FMR, rent would take 57% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in New York?
Local pay is 25% above the national median — $99K here vs. $79K nationally.
How does New York compare to the national average for market research analysts and marketing specialists?
New York pays $99K median vs. the U.S. average of $79K — that’s +25%. After adjusting for local cost of living (RPP 98.21), the purchasing-power equivalent is $100K — still ahead of the national median.
How much do market research analysts and marketing specialists make in New York?
The median is $98,580 a year, that works out to about $47 an hour. But the range is wide: entry-level workers start around $56,070, and experienced market research analysts and marketing specialists can clear $165,920. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $99K enough to live in New York?
On that salary, you'd take home roughly $6,073/month after taxes. A 2-bedroom here rents for about $1,917/month, which eats 31.6% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in New York?
New York has a Regional Price Parity of 98.21 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $100,377 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.