Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Springfield, MA is $85,970/year ($41.33/hour), per BLS data. The range runs from $49K at the entry level to $147K for experienced workers. Adjusted for local prices (RPP 96.06), that's roughly $89,496 in purchasing power. A 2-bedroom apartment runs $1,734/month, about 31.9% of take-home, which is tight.
So what does $86K get you in Springfield?
Groceries, utilities, transportation, and healthcare scaled from national averages by Springfield’s Regional Price Parity (96.06). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Springfield
Market research analysts and marketing specialists pay in Springfield tracks closely to the national median, $86K locally vs. $79K nationwide, a 9% difference. Rent runs $1,734/month for a 2-bedroom (HUD FMR), taking 32.2% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 96.06) is near the national average, so spending patterns here track the typical American budget fairly closely. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Springfield, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Boston-Cambridge-Newton | $102K | $95K |
| Worcester | $90K | $88K |
| Barnstable Town | $79K | $80K |
| Amherst Town-Northampton | $73K | $72K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Springfield, MA
Entry-level market research analysts and marketing specialists (10th percentile) start around $49K. Mid-career wages sit at $86K. Top earners bring in $147K or more, a $99K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Springfield?
It’s a stretch — at the median salary of $86K, rent takes 32.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,734/month. The 30% guideline puts the comfortable ceiling at roughly $1,600/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Springfield?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $49K/year. Take-home on that works out to about $2,914/month. At HUD’s $1,734/month FMR, rent would take 60% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Springfield?
Pay here is roughly in line with the national average — $86K locally vs. $79K nationally, a 9% difference.
How does Springfield compare to the national average for market research analysts and marketing specialists?
Springfield pays $86K median vs. the U.S. average of $79K — that’s +9%. After adjusting for local cost of living (RPP 96.06), the purchasing-power equivalent is $89K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Springfield, MA?
The median is $85,970 a year, that works out to about $41 an hour. But the range is wide: entry-level workers start around $48,570, and experienced market research analysts and marketing specialists can clear $147,360. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $86K enough to live in Springfield?
On that salary, you'd take home roughly $5,381/month after taxes. A 2-bedroom here rents for about $1,734/month, which eats 32.2% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Springfield?
Springfield has a Regional Price Parity of 96.06 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $89,496 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.