Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Kentucky is $61,480/year ($29.56/hour), per BLS data. The range runs from $38K at the entry level to $103K for experienced workers. Cost of living is below average (RPP 90.23), which stretches that salary to about $68,137 in buying power. Rent on a 2-bedroom averages $1,110/month, or 27.5% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Kentucky. Jump to a metro for precise data:
So what does $61K get you in Kentucky?
About market research analysts and marketing specialists
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What this looks like in Kentucky
Pay for market research analysts and marketing specialists in Kentucky runs about 22% below the U.S. median of $79K. Rent runs $1,110/month for a 2-bedroom (HUD FMR), taking 27.2% of the median take-home. That's within the 30% rule, though not by much. Regional Price Parity sits at 90.23 (national = 100), meaning everyday costs run about 10% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compensation breakdown
Annual earnings by percentile, Kentucky
Entry-level market research analysts and marketing specialists (10th percentile) start around $38K. Mid-career wages sit at $61K. Top earners bring in $103K or more, a $65K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Kentucky
6 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Lexington-Fayette | $65K | +6% | 1,140 |
| Elizabethtown | $64K | +5% | 130 |
| Louisville/Jefferson County | $63K | +3% | 2,290 |
| Paducah | $61K | -1% | 150 |
| Bowling Green | $60K | -2% | 240 |
| Owensboro | $54K | -12% | 110 |
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BLS updates this data quarterly. We'll email you when Kentucky numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Kentucky?
Yes — at the median salary of $61K, rent takes 27.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,110/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Kentucky?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $38K/year. Take-home on that works out to about $2,278/month. At HUD’s $1,110/month FMR, rent would take 49% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Kentucky?
Local pay runs 22% below the national median — $61K here vs. $79K nationally. Cost of living is 10% below the national average, which narrows that gap in real purchasing power.
How does Kentucky compare to the national average for market research analysts and marketing specialists?
Kentucky pays $61K median vs. the U.S. average of $79K — that’s -22%. After adjusting for local cost of living (RPP 90.23), the purchasing-power equivalent is $68K — below the national median.
How much do market research analysts and marketing specialists make in Kentucky?
The median is $61,480 a year, that works out to about $30 an hour. But the range is wide: entry-level workers start around $37,970, and experienced market research analysts and marketing specialists can clear $103,300. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $61K enough to live in Kentucky?
On that salary, you'd take home roughly $4,082/month after taxes. A 2-bedroom here rents for about $1,110/month, which eats 27.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Kentucky?
Kentucky has a Regional Price Parity of 90.23 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $68,137 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.