Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Louisville/Jefferson County, KY-IN is $63,280/year ($30.42/hour), per BLS data. The range runs from $38K at the entry level to $104K for experienced workers. Cost of living is below average (RPP 93.07), which stretches that salary to about $67,992 in buying power. A 2-bedroom apartment runs $1,272/month, about 30.6% of take-home, which is tight.
So what does $63K get you in Louisville/Jefferson County?
Groceries, utilities, transportation, and healthcare scaled from national averages by Louisville/Jefferson County’s Regional Price Parity (93.07). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Louisville/Jefferson County
Pay for market research analysts and marketing specialists in Louisville/Jefferson County runs about 20% below the U.S. median of $79K. Rent runs $1,272/month for a 2-bedroom (HUD FMR), taking 30.3% of the median take-home. That's within the 30% rule, though not by much. Regional Price Parity sits at 93.07 (national = 100), meaning everyday costs run about 7% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Louisville/Jefferson County, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Lexington-Fayette | $65K | $70K |
| Bowling Green | $60K | $67K |
| Paducah | $61K | $71K |
| Elizabethtown | $64K | $71K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Louisville/Jefferson County, KY-IN
Entry-level market research analysts and marketing specialists (10th percentile) start around $38K. Mid-career wages sit at $63K. Top earners bring in $104K or more, a $65K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Louisville/Jefferson County?
It’s a stretch — at the median salary of $63K, rent takes 30.3% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,272/month. The 30% guideline puts the comfortable ceiling at roughly $1,300/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Louisville/Jefferson County?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $38K/year. Take-home on that works out to about $2,294/month. At HUD’s $1,272/month FMR, rent would take 55% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Louisville/Jefferson County?
Local pay runs 20% below the national median — $63K here vs. $79K nationally. Cost of living is 7% below the national average, which narrows that gap in real purchasing power.
How does Louisville/Jefferson County compare to the national average for market research analysts and marketing specialists?
Louisville/Jefferson County pays $63K median vs. the U.S. average of $79K — that’s -20%. After adjusting for local cost of living (RPP 93.07), the purchasing-power equivalent is $68K — below the national median.
How much do market research analysts and marketing specialists make in Louisville/Jefferson County, KY-IN?
The median is $63,280 a year, that works out to about $30 an hour. But the range is wide: entry-level workers start around $38,230, and experienced market research analysts and marketing specialists can clear $103,650. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $63K enough to live in Louisville/Jefferson County?
On that salary, you'd take home roughly $4,196/month after taxes. A 2-bedroom here rents for about $1,272/month, which eats 30.3% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Louisville/Jefferson County?
Louisville/Jefferson County has a Regional Price Parity of 93.07 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $67,992 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.