Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Texas is $72,520/year ($34.87/hour), per BLS data. The range runs from $38K at the entry level to $136K for experienced workers. Cost of living is below average (RPP 91.49), which stretches that salary to about $79,265 in buying power. Rent on a 2-bedroom averages $1,415/month, or 28.1% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Texas. Jump to a metro for precise data:
So what does $73K get you in Texas?
About market research analysts and marketing specialists
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What this looks like in Texas
Market research analysts and marketing specialists pay in Texas tracks closely to the national median, $73K locally vs. $79K nationwide, a 8% difference. Rent runs $1,415/month for a 2-bedroom (HUD FMR), taking 28.6% of the median take-home. That's within the 30% rule, though not by much. Regional Price Parity sits at 91.49 (national = 100), meaning everyday costs run about 9% cheaper here. Your dollar stretches further than the headline salary suggests. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compensation breakdown
Annual earnings by percentile, Texas
Entry-level market research analysts and marketing specialists (10th percentile) start around $38K. Mid-career wages sit at $73K. Top earners bring in $136K or more, a $98K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Texas
25 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Austin-Round Rock-San Marcos | $80K | +11% | 8,270 |
| Dallas-Fort Worth-Arlington | $75K | +4% | 20,900 |
| Midland | $73K | +0% | 250 |
| Houston-Pasadena-The Woodlands | $67K | -7% | 14,480 |
| San Antonio-New Braunfels | $66K | -9% | 4,140 |
| College Station-Bryan | $62K | -15% | 380 |
| Amarillo | $61K | -15% | 310 |
| Victoria | $61K | -16% | 70 |
| Sherman-Denison | $60K | -17% | 130 |
| Killeen-Temple | $59K | -19% | 340 |
| Abilene | $59K | -19% | 190 |
| Longview | $59K | -19% | 270 |
| Odessa | $56K | -22% | 100 |
| Waco | $56K | -22% | 360 |
| Corpus Christi | $56K | -23% | 380 |
| Lubbock | $53K | -27% | 360 |
| Beaumont-Port Arthur | $53K | -28% | 410 |
| Tyler | $52K | -28% | 280 |
| El Paso | $51K | -30% | 800 |
| San Angelo | $49K | -33% | 130 |
| Texarkana | $49K | -33% | 110 |
| McAllen-Edinburg-Mission | $48K | -33% | 570 |
| Wichita Falls | $48K | -34% | 120 |
| Brownsville-Harlingen | $47K | -35% | 310 |
| Laredo | $47K | -35% | 200 |
Showing 1–10 of 25 metros
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BLS updates this data quarterly. We'll email you when Texas numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Texas?
Yes — at the median salary of $73K, rent takes 28.6% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,415/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Texas?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $38K/year. Take-home on that works out to about $2,258/month. At HUD’s $1,415/month FMR, rent would take 63% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Texas?
Pay here is roughly in line with the national average — $73K locally vs. $79K nationally, a 8% difference.
How does Texas compare to the national average for market research analysts and marketing specialists?
Texas pays $73K median vs. the U.S. average of $79K — that’s -8%. After adjusting for local cost of living (RPP 91.49), the purchasing-power equivalent is $79K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Texas?
The median is $72,520 a year, that works out to about $35 an hour. But the range is wide: entry-level workers start around $37,640, and experienced market research analysts and marketing specialists can clear $135,710. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $73K enough to live in Texas?
On that salary, you'd take home roughly $4,950/month after taxes. A 2-bedroom here rents for about $1,415/month, which eats 28.6% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Texas?
Texas has a Regional Price Parity of 91.49 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $79,265 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.