Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Houston-Pasadena-The Woodlands, TX is $67,370/year ($32.39/hour), per BLS data. The range runs from $27K at the entry level to $126K for experienced workers. Adjusted for local prices (RPP 98.63), that's roughly $68,306 in purchasing power. A 2-bedroom apartment runs $1,573/month, about 33.6% of take-home, which is tight.
So what does $67K get you in Houston-Pasadena-The Woodlands?
Groceries, utilities, transportation, and healthcare scaled from national averages by Houston-Pasadena-The Woodlands’s Regional Price Parity (98.63). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
Sponsored links, AffordMap may earn a commission at no cost to you. Learn more
What this looks like in Houston-Pasadena-The Woodlands
Pay for market research analysts and marketing specialists in Houston-Pasadena-The Woodlands runs about 14% below the U.S. median of $79K. Rent runs $1,573/month for a 2-bedroom (HUD FMR), taking 33.8% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 98.63) is near the national average, so spending patterns here track the typical American budget fairly closely. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Houston-Pasadena-The Woodlands, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Dallas-Fort Worth-Arlington | $75K | $73K |
| Austin-Round Rock-San Marcos | $80K | $82K |
| San Antonio-New Braunfels | $66K | $70K |
| El Paso | $51K | $56K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Houston-Pasadena-The Woodlands, TX
Entry-level market research analysts and marketing specialists (10th percentile) start around $27K. Mid-career wages sit at $67K. Top earners bring in $126K or more, a $99K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Houston-Pasadena-The Woodlands numbers change.
Related careers in Business & Finance
Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Houston-Pasadena-The Woodlands?
It’s a stretch — at the median salary of $67K, rent takes 33.8% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,573/month. The 30% guideline puts the comfortable ceiling at roughly $1,400/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Houston-Pasadena-The Woodlands?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $27K/year. Take-home on that works out to about $1,617/month. At HUD’s $1,573/month FMR, rent would take 97% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Houston-Pasadena-The Woodlands?
Local pay runs 14% below the national median — $67K here vs. $79K nationally.
How does Houston-Pasadena-The Woodlands compare to the national average for market research analysts and marketing specialists?
Houston-Pasadena-The Woodlands pays $67K median vs. the U.S. average of $79K — that’s -14%. After adjusting for local cost of living (RPP 98.63), the purchasing-power equivalent is $68K — below the national median.
How much do market research analysts and marketing specialists make in Houston-Pasadena-The Woodlands, TX?
The median is $67,370 a year, that works out to about $32 an hour. But the range is wide: entry-level workers start around $26,950, and experienced market research analysts and marketing specialists can clear $125,760. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $67K enough to live in Houston-Pasadena-The Woodlands?
On that salary, you'd take home roughly $4,648/month after taxes. A 2-bedroom here rents for about $1,573/month, which eats 33.8% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Houston-Pasadena-The Woodlands?
Houston-Pasadena-The Woodlands has a Regional Price Parity of 98.63 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $68,306 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.