Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Hawaii is $59,390/year ($28.55/hour), per BLS data. The range runs from $29K at the entry level to $105K for experienced workers. Prices run high here (RPP 110.17), so that salary is closer to $53,908 in real purchasing power. A 2-bedroom apartment runs $2,240/month, about 57.8% of take-home, which is tight.
Statewide average. Salary and cost of living vary significantly across Hawaii. Jump to a metro for precise data:
So what does $59K get you in Hawaii?
About market research analysts and marketing specialists
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What this looks like in Hawaii
Pay for market research analysts and marketing specialists in Hawaii runs about 25% below the U.S. median of $79K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $2,240/month, which is 58.7% of the median worker's take-home, past the 30% guideline most planners use. Cost-of-living overall is 10% above the national average (BEA RPP 110.17), so groceries and services cost more too. That combination, below-market pay with high housing costs, makes this a financially demanding market for market research analysts and marketing specialistss.
Compensation breakdown
Annual earnings by percentile, Hawaii
Entry-level market research analysts and marketing specialists (10th percentile) start around $29K. Mid-career wages sit at $59K. Top earners bring in $105K or more, a $75K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Hawaii
2 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Urban Honolulu | $63K | +6% | 1,090 |
| Kahului-Wailuku | $42K | -29% | 280 |
Compare to other states
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Hawaii numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Hawaii?
It’s a stretch — at the median salary of $59K, rent takes 58.7% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,240/month. The 30% guideline puts the comfortable ceiling at roughly $1,100/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Hawaii?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $29K/year. Take-home on that works out to about $1,747/month. At HUD’s $2,240/month FMR, rent would take 128% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Hawaii?
Local pay runs 25% below the national median — $59K here vs. $79K nationally.
How does Hawaii compare to the national average for market research analysts and marketing specialists?
Hawaii pays $59K median vs. the U.S. average of $79K — that’s -25%. After adjusting for local cost of living (RPP 110.17), the purchasing-power equivalent is $54K — below the national median.
How much do market research analysts and marketing specialists make in Hawaii?
The median is $59,390 a year, that works out to about $29 an hour. But the range is wide: entry-level workers start around $29,120, and experienced market research analysts and marketing specialists can clear $104,610. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $59K enough to live in Hawaii?
On that salary, you'd take home roughly $3,816/month after taxes. A 2-bedroom here rents for about $2,240/month, which eats 58.7% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Hawaii?
Hawaii has a Regional Price Parity of 110.17 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $53,908 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.