Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Arkansas is $65,430/year ($31.46/hour), per BLS data. The range runs from $35K at the entry level to $136K for experienced workers. Cost of living is below average (RPP 87.64), which stretches that salary to about $74,658 in buying power. Rent on a 2-bedroom averages $1,021/month, or 23.7% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Arkansas. Jump to a metro for precise data:
So what does $65K get you in Arkansas?
About market research analysts and marketing specialists
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What this looks like in Arkansas
Pay for market research analysts and marketing specialists in Arkansas runs about 17% below the U.S. median of $79K. Housing is manageable: a 2-bedroom at the HUD median costs $1,021/month, 23.5% of take-home, well inside the 30% guideline. Regional Price Parity sits at 87.64 (national = 100), meaning everyday costs run about 12% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Arkansas can be a reasonable trade-off for market research analysts and marketing specialistss who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, Arkansas
Entry-level market research analysts and marketing specialists (10th percentile) start around $35K. Mid-career wages sit at $65K. Top earners bring in $136K or more, a $102K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Arkansas
5 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Fayetteville-Springdale-Rogers | $83K | +27% | 2,590 |
| Little Rock-North Little Rock-Conway | $63K | -4% | 1,400 |
| Fort Smith | $59K | -10% | 290 |
| Hot Springs | $51K | -22% | 110 |
| Jonesboro | $51K | -22% | 170 |
Compare to other states
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Arkansas numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Arkansas?
Yes — at the median salary of $65K, rent takes 23.5% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,021/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Arkansas?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $35K/year. Take-home on that works out to about $2,074/month. At HUD’s $1,021/month FMR, rent would take 49% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Arkansas?
Local pay runs 17% below the national median — $65K here vs. $79K nationally. Cost of living is 12% below the national average, which narrows that gap in real purchasing power.
How does Arkansas compare to the national average for market research analysts and marketing specialists?
Arkansas pays $65K median vs. the U.S. average of $79K — that’s -17%. After adjusting for local cost of living (RPP 87.64), the purchasing-power equivalent is $75K — below the national median.
How much do market research analysts and marketing specialists make in Arkansas?
The median is $65,430 a year, that works out to about $31 an hour. But the range is wide: entry-level workers start around $34,560, and experienced market research analysts and marketing specialists can clear $136,310. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $65K enough to live in Arkansas?
On that salary, you'd take home roughly $4,336/month after taxes. A 2-bedroom here rents for about $1,021/month, which eats 23.5% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Arkansas?
Arkansas has a Regional Price Parity of 87.64 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $74,658 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.