Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Georgia is $75,850/year ($36.47/hour), per BLS data. The range runs from $38K at the entry level to $149K for experienced workers. Cost of living is below average (RPP 91.89), which stretches that salary to about $82,544 in buying power. Rent on a 2-bedroom averages $1,434/month, or 28.8% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Georgia. Jump to a metro for precise data:
So what does $76K get you in Georgia?
About market research analysts and marketing specialists
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What this looks like in Georgia
Market research analysts and marketing specialists pay in Georgia tracks closely to the national median, $76K locally vs. $79K nationwide, a 4% difference. Rent runs $1,434/month for a 2-bedroom (HUD FMR), taking 29.7% of the median take-home. That's within the 30% rule, though not by much. Regional Price Parity sits at 91.89 (national = 100), meaning everyday costs run about 8% cheaper here. Your dollar stretches further than the headline salary suggests. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compensation breakdown
Annual earnings by percentile, Georgia
Entry-level market research analysts and marketing specialists (10th percentile) start around $38K. Mid-career wages sit at $76K. Top earners bring in $149K or more, a $111K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Georgia
13 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Dalton | $79K | +4% | 260 |
| Atlanta-Sandy Springs-Roswell | $79K | +4% | 19,920 |
| Savannah | $71K | -7% | 690 |
| Columbus | $68K | -10% | 470 |
| Athens-Clarke County | $66K | -13% | 420 |
| Valdosta | $65K | -15% | 110 |
| Gainesville | $65K | -15% | 290 |
| Rome | $63K | -17% | 120 |
| Augusta-Richmond County | $61K | -20% | 680 |
| Macon-Bibb County | $61K | -20% | 280 |
| Albany | $59K | -23% | 140 |
| Brunswick-St. Simons | $56K | -26% | 120 |
| Warner Robins | $56K | -26% | 190 |
Showing 1–10 of 13 metros
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BLS updates this data quarterly. We'll email you when Georgia numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Georgia?
Yes — at the median salary of $76K, rent takes 29.7% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,434/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Georgia?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $38K/year. Take-home on that works out to about $2,262/month. At HUD’s $1,434/month FMR, rent would take 63% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Georgia?
Pay here is roughly in line with the national average — $76K locally vs. $79K nationally, a 4% difference.
How does Georgia compare to the national average for market research analysts and marketing specialists?
Georgia pays $76K median vs. the U.S. average of $79K — that’s -4%. After adjusting for local cost of living (RPP 91.89), the purchasing-power equivalent is $83K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Georgia?
The median is $75,850 a year, that works out to about $36 an hour. But the range is wide: entry-level workers start around $37,700, and experienced market research analysts and marketing specialists can clear $148,910. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $76K enough to live in Georgia?
On that salary, you'd take home roughly $4,836/month after taxes. A 2-bedroom here rents for about $1,434/month, which eats 29.7% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Georgia?
Georgia has a Regional Price Parity of 91.89 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $82,544 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.