Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Nevada is $71,840/year ($34.54/hour), per BLS data. The range runs from $37K at the entry level to $123K for experienced workers. Adjusted for local prices (RPP 99.79), that's roughly $71,991 in purchasing power. A 2-bedroom apartment runs $1,501/month, about 30.1% of take-home, which is tight.
Statewide average. Salary and cost of living vary significantly across Nevada. Jump to a metro for precise data:
So what does $72K get you in Nevada?
About market research analysts and marketing specialists
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What this looks like in Nevada
Market research analysts and marketing specialists pay in Nevada tracks closely to the national median, $72K locally vs. $79K nationwide, a 9% difference. Rent runs $1,501/month for a 2-bedroom (HUD FMR), taking 30.6% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 99.79) is near the national average, so spending patterns here track the typical American budget fairly closely. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compensation breakdown
Annual earnings by percentile, Nevada
Entry-level market research analysts and marketing specialists (10th percentile) start around $37K. Mid-career wages sit at $72K. Top earners bring in $123K or more, a $86K spread from bottom to top.
Market Research Analysts and Marketing Specialists salary by metro in Nevada
3 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Las Vegas-Henderson-North Las Vegas | $75K | +4% | 4,600 |
| Reno | $66K | -8% | 780 |
| Carson City | $60K | -16% | 80 |
Compare to other states
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Nevada numbers change.
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Nevada?
It’s a stretch — at the median salary of $72K, rent takes 30.6% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,501/month. The 30% guideline puts the comfortable ceiling at roughly $1,500/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Nevada?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $37K/year. Take-home on that works out to about $2,221/month. At HUD’s $1,501/month FMR, rent would take 68% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Nevada?
Pay here is roughly in line with the national average — $72K locally vs. $79K nationally, a 9% difference.
How does Nevada compare to the national average for market research analysts and marketing specialists?
Nevada pays $72K median vs. the U.S. average of $79K — that’s -9%. After adjusting for local cost of living (RPP 99.79), the purchasing-power equivalent is $72K — below the national median.
How much do market research analysts and marketing specialists make in Nevada?
The median is $71,840 a year, that works out to about $35 an hour. But the range is wide: entry-level workers start around $37,020, and experienced market research analysts and marketing specialists can clear $123,130. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $72K enough to live in Nevada?
On that salary, you'd take home roughly $4,910/month after taxes. A 2-bedroom here rents for about $1,501/month, which eats 30.6% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Nevada?
Nevada has a Regional Price Parity of 99.79 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $71,991 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.