Market Research Analysts and Marketing Specialists Salary in Dallas-Fort Worth-Arlington, TX
The median pay for a market research analysts and marketing specialists in Dallas-Fort Worth-Arlington, TX is $68,000/year ($32.69/hour), per BLS data. The range runs from $43K at the entry level to $135K for experienced workers. Adjusted for local prices (RPP 103.09), that's roughly $65,962 in purchasing power. A 2-bedroom apartment runs $1,931/month — about 40.9% of take-home, which is tight.
So what does $68K get you in Dallas-Fort Worth-Arlington?
Groceries, utilities, transportation, and healthcare scaled from national averages by Dallas-Fort Worth-Arlington’s Regional Price Parity (103.09). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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Compensation breakdown
Annual earnings by percentile, Dallas-Fort Worth-Arlington, TX
Entry-level market research analysts and marketing specialists (10th percentile) start around $43K. Mid-career wages sit at $68K. Top earners bring in $135K or more, a $92K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
| Vermont | $74K | -3% | 1,000 |
| Maryland | $74K | -4% | 12,080 |
| Illinois | $73K | -5% | 35,350 |
| Maine | $73K | -6% | 2,030 |
| Michigan | $68K | -11% | 23,180 |
| Ohio | $68K | -12% | 25,680 |
| New Hampshire | $68K | -12% | 4,780 |
| Iowa | $67K | -13% | 8,290 |
| Montana | $67K | -13% | 1,490 |
| Arizona | $67K | -13% | 18,020 |
| South Carolina | $66K | -14% | 9,400 |
| Hawaii | $66K | -14% | 1,520 |
| Pennsylvania | $65K | -15% | 31,240 |
| Wisconsin | $65K | -16% | 15,810 |
| Texas | $65K | -16% | 61,200 |
| Utah | $65K | -16% | 13,310 |
| Arkansas | $65K | -16% | 6,420 |
| Tennessee | $65K | -16% | 13,350 |
| Missouri | $64K | -16% | 13,310 |
| Indiana | $63K | -18% | 14,780 |
| Alaska | $63K | -18% | 410 |
| Nevada | $63K | -19% | 5,580 |
| Kansas | $62K | -19% | 8,340 |
| North Dakota | $62K | -19% | 1,500 |
| South Dakota | $62K | -20% | 1,460 |
| New Mexico | $60K | -22% | 1,830 |
| Kentucky | $59K | -23% | 5,310 |
| Oklahoma | $59K | -23% | 7,800 |
| Idaho | $59K | -23% | 3,390 |
| Mississippi | $58K | -25% | 2,800 |
| Louisiana | $57K | -26% | 5,470 |
| Wyoming | $57K | -26% | 840 |
| Nebraska | $56K | -28% | 3,890 |
| Alabama | $55K | -28% | 8,780 |
| West Virginia | $50K | -35% | 1,700 |
Showing 1–10 of 50 states
BLS does not publish data for every state when sample sizes are too small
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Dallas-Fort Worth-Arlington numbers change.
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Frequently asked questions
How much do market research analysts and marketing specialists make in Dallas-Fort Worth-Arlington, TX?
The median is $68,000 a year, that works out to about $33 an hour. But the range is wide: entry-level workers start around $42,850, and experienced market research analysts and marketing specialists can clear $134,740. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $68K enough to live in Dallas-Fort Worth-Arlington?
On that salary, you'd take home roughly $4,685/month after taxes. A 2-bedroom here rents for about $1,931/month, which eats 41.2% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Dallas-Fort Worth-Arlington?
Dallas-Fort Worth-Arlington has a Regional Price Parity of 103.09 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $65,962 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.