Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Amarillo, TX is $61,380/year ($29.51/hour), per BLS data. The range runs from $39K at the entry level to $102K for experienced workers. Cost of living is below average (RPP 91.82), which stretches that salary to about $66,848 in buying power. Rent on a 2-bedroom averages $1,106/month, or 25.9% of estimated take-home pay.
Where the paycheck goes
What $61K actually covers in Amarillo, month by month
Groceries, utilities, transportation, and healthcare scaled from national averages by Amarillo’s Regional Price Parity (91.82). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Amarillo
Pay for market research analysts and marketing specialists in Amarillo runs about 22% below the U.S. median of $79K. Rent runs $1,106/month for a 2-bedroom (HUD FMR), taking 25.8% of the median take-home. That's within the 30% rule, though not by much. Regional Price Parity sits at 91.82 (national = 100), meaning everyday costs run about 8% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Amarillo, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Dallas-Fort Worth-Arlington | $75K | $73K |
| Houston-Pasadena-The Woodlands | $67K | $68K |
| Austin-Round Rock-San Marcos | $80K | $82K |
| San Antonio-New Braunfels | $66K | $70K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Amarillo, TX
Entry-level market research analysts and marketing specialists (10th percentile) start around $39K. Mid-career wages sit at $61K. Top earners bring in $102K or more, a $64K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
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Quick answers
The stuff people actually ask about this job
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Amarillo?
Yes — at the median salary of $61K, rent takes 25.8% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,106/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Amarillo?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $39K/year. Take-home on that works out to about $2,777/month. At HUD’s $1,106/month FMR, rent would take 40% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Amarillo?
Local pay runs 22% below the national median — $61K here vs. $79K nationally. Cost of living is 8% below the national average, which narrows that gap in real purchasing power.
How does Amarillo compare to the national average for market research analysts and marketing specialists?
Amarillo pays $61K median vs. the U.S. average of $79K — that’s -22%. After adjusting for local cost of living (RPP 91.82), the purchasing-power equivalent is $67K — below the national median.
How much do market research analysts and marketing specialists make in Amarillo, TX?
The median is $61,380 a year, that works out to about $30 an hour. But the range is wide: entry-level workers start around $38,940, and experienced market research analysts and marketing specialists can clear $102,460. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $61K enough to live in Amarillo?
On that salary, you'd take home roughly $4,280/month after taxes. A 2-bedroom here rents for about $1,106/month, which eats 25.8% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Amarillo?
Amarillo has a Regional Price Parity of 91.82 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $66,848 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.