Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Panama City-Panama City Beach, FL is $65,000/year ($31.25/hour), per BLS data. The range runs from $37K at the entry level to $116K for experienced workers. Adjusted for local prices (RPP 97.3), that's roughly $66,804 in purchasing power. Rent on a 2-bedroom averages $1,017/month, or 22.5% of estimated take-home pay.
So what does $65K get you in Panama City-Panama City Beach?
Groceries, utilities, transportation, and healthcare scaled from national averages by Panama City-Panama City Beach’s Regional Price Parity (97.3). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Panama City-Panama City Beach
Pay for market research analysts and marketing specialists in Panama City-Panama City Beach runs about 17% below the U.S. median of $79K. Housing is manageable: a 2-bedroom at the HUD median costs $1,017/month, 22.6% of take-home, well inside the 30% guideline. Cost of living (RPP 97.3) is near the national average, so spending patterns here track the typical American budget fairly closely. Lower pay, lower costs, Panama City-Panama City Beach can be a reasonable trade-off for market research analysts and marketing specialistss who value affordability over top-dollar markets.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Panama City-Panama City Beach, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach | $79K | $69K |
| Orlando-Kissimmee-Sanford | $73K | $72K |
| Tampa-St. Petersburg-Clearwater | $75K | $75K |
| Jacksonville | $77K | $77K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Panama City-Panama City Beach, FL
Entry-level market research analysts and marketing specialists (10th percentile) start around $37K. Mid-career wages sit at $65K. Top earners bring in $116K or more, a $80K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Panama City-Panama City Beach?
Yes — at the median salary of $65K, rent takes 22.6% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,017/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Panama City-Panama City Beach?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $37K/year. Take-home on that works out to about $2,201/month. At HUD’s $1,017/month FMR, rent would take 46% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Panama City-Panama City Beach?
Local pay runs 17% below the national median — $65K here vs. $79K nationally.
How does Panama City-Panama City Beach compare to the national average for market research analysts and marketing specialists?
Panama City-Panama City Beach pays $65K median vs. the U.S. average of $79K — that’s -17%. After adjusting for local cost of living (RPP 97.3), the purchasing-power equivalent is $67K — below the national median.
How much do market research analysts and marketing specialists make in Panama City-Panama City Beach, FL?
The median is $65,000 a year, that works out to about $31 an hour. But the range is wide: entry-level workers start around $36,680, and experienced market research analysts and marketing specialists can clear $116,310. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $65K enough to live in Panama City-Panama City Beach?
On that salary, you'd take home roughly $4,509/month after taxes. A 2-bedroom here rents for about $1,017/month, which eats 22.6% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Panama City-Panama City Beach?
Panama City-Panama City Beach has a Regional Price Parity of 97.3 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $66,804 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.