Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Lakeland-Winter Haven, FL is $76,630/year ($36.84/hour), per BLS data. The range runs from $43K at the entry level to $126K for experienced workers. Adjusted for local prices (RPP 97.14), that's roughly $78,886 in purchasing power. Rent on a 2-bedroom averages $1,497/month, or 28.1% of estimated take-home pay.
So what does $77K get you in Lakeland-Winter Haven?
Groceries, utilities, transportation, and healthcare scaled from national averages by Lakeland-Winter Haven’s Regional Price Parity (97.14). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Lakeland-Winter Haven
Market research analysts and marketing specialists pay in Lakeland-Winter Haven tracks closely to the national median, $77K locally vs. $79K nationwide, a 3% difference. Rent runs $1,497/month for a 2-bedroom (HUD FMR), taking 28.8% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 97.14) is near the national average, so spending patterns here track the typical American budget fairly closely. Pay and costs are both near average, leaving limited margin for savings at the median wage.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Lakeland-Winter Haven, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Miami-Fort Lauderdale-West Palm Beach | $79K | $69K |
| Orlando-Kissimmee-Sanford | $73K | $72K |
| Tampa-St. Petersburg-Clearwater | $75K | $75K |
| Jacksonville | $77K | $77K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Lakeland-Winter Haven, FL
Entry-level market research analysts and marketing specialists (10th percentile) start around $43K. Mid-career wages sit at $77K. Top earners bring in $126K or more, a $82K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Lakeland-Winter Haven?
Yes — at the median salary of $77K, rent takes 28.8% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,497/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Lakeland-Winter Haven?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $43K/year. Take-home on that works out to about $2,603/month. At HUD’s $1,497/month FMR, rent would take 58% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Lakeland-Winter Haven?
Pay here is roughly in line with the national average — $77K locally vs. $79K nationally, a 3% difference.
How does Lakeland-Winter Haven compare to the national average for market research analysts and marketing specialists?
Lakeland-Winter Haven pays $77K median vs. the U.S. average of $79K — that’s -3%. After adjusting for local cost of living (RPP 97.14), the purchasing-power equivalent is $79K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Lakeland-Winter Haven, FL?
The median is $76,630 a year, that works out to about $37 an hour. But the range is wide: entry-level workers start around $43,390, and experienced market research analysts and marketing specialists can clear $125,820. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $77K enough to live in Lakeland-Winter Haven?
On that salary, you'd take home roughly $5,191/month after taxes. A 2-bedroom here rents for about $1,497/month, which eats 28.8% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Lakeland-Winter Haven?
Lakeland-Winter Haven has a Regional Price Parity of 97.14 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $78,886 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.