Market Research Analysts and Marketing Specialists Salary in Los Angeles-Long Beach-Anaheim, CA
The median pay for a market research analysts and marketing specialists in Los Angeles-Long Beach-Anaheim, CA is $79,620/year ($38.28/hour), per BLS data. The range runs from $47K at the entry level to $154K for experienced workers. Prices run high here (RPP 113.57), so that salary is closer to $70,107 in real purchasing power. A 2-bedroom apartment runs $2,601/month — about 50% of take-home, which is tight.
So what does $80K get you in Los Angeles-Long Beach-Anaheim?
Groceries, utilities, transportation, and healthcare scaled from national averages by Los Angeles-Long Beach-Anaheim’s Regional Price Parity (113.57). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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Compensation breakdown
Annual earnings by percentile, Los Angeles-Long Beach-Anaheim, CA
Entry-level market research analysts and marketing specialists (10th percentile) start around $47K. Mid-career wages sit at $80K. Top earners bring in $154K or more, a $107K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
| Vermont | $74K | -3% | 1,000 |
| Maryland | $74K | -4% | 12,080 |
| Illinois | $73K | -5% | 35,350 |
| Maine | $73K | -6% | 2,030 |
| Michigan | $68K | -11% | 23,180 |
| Ohio | $68K | -12% | 25,680 |
| New Hampshire | $68K | -12% | 4,780 |
| Iowa | $67K | -13% | 8,290 |
| Montana | $67K | -13% | 1,490 |
| Arizona | $67K | -13% | 18,020 |
| South Carolina | $66K | -14% | 9,400 |
| Hawaii | $66K | -14% | 1,520 |
| Pennsylvania | $65K | -15% | 31,240 |
| Wisconsin | $65K | -16% | 15,810 |
| Texas | $65K | -16% | 61,200 |
| Utah | $65K | -16% | 13,310 |
| Arkansas | $65K | -16% | 6,420 |
| Tennessee | $65K | -16% | 13,350 |
| Missouri | $64K | -16% | 13,310 |
| Indiana | $63K | -18% | 14,780 |
| Alaska | $63K | -18% | 410 |
| Nevada | $63K | -19% | 5,580 |
| Kansas | $62K | -19% | 8,340 |
| North Dakota | $62K | -19% | 1,500 |
| South Dakota | $62K | -20% | 1,460 |
| New Mexico | $60K | -22% | 1,830 |
| Kentucky | $59K | -23% | 5,310 |
| Oklahoma | $59K | -23% | 7,800 |
| Idaho | $59K | -23% | 3,390 |
| Mississippi | $58K | -25% | 2,800 |
| Louisiana | $57K | -26% | 5,470 |
| Wyoming | $57K | -26% | 840 |
| Nebraska | $56K | -28% | 3,890 |
| Alabama | $55K | -28% | 8,780 |
| West Virginia | $50K | -35% | 1,700 |
Showing 1–10 of 50 states
BLS does not publish data for every state when sample sizes are too small
Track market research analysts and marketing specialists salary changes
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Frequently asked questions
How much do market research analysts and marketing specialists make in Los Angeles-Long Beach-Anaheim, CA?
The median is $79,620 a year, that works out to about $38 an hour. But the range is wide: entry-level workers start around $47,190, and experienced market research analysts and marketing specialists can clear $154,320. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $80K enough to live in Los Angeles-Long Beach-Anaheim?
On that salary, you'd take home roughly $5,072/month after taxes. A 2-bedroom here rents for about $2,601/month, which eats 51.3% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Los Angeles-Long Beach-Anaheim?
Los Angeles-Long Beach-Anaheim has a Regional Price Parity of 113.57 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $70,107 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.