Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Riverside-San Bernardino-Ontario, CA is $69,840/year ($33.58/hour), per BLS data. The range runs from $43K at the entry level to $131K for experienced workers. Prices run high here (RPP 106.44), so that salary is closer to $65,614 in real purchasing power. A 2-bedroom apartment runs $2,201/month, about 48.3% of take-home, which is tight.
So what does $70K get you in Riverside-San Bernardino-Ontario?
Groceries, utilities, transportation, and healthcare scaled from national averages by Riverside-San Bernardino-Ontario’s Regional Price Parity (106.44). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Riverside-San Bernardino-Ontario
Pay for market research analysts and marketing specialists in Riverside-San Bernardino-Ontario runs about 11% below the U.S. median of $79K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $2,201/month, which is 48.2% of the median worker's take-home, past the 30% guideline most planners use. Cost-of-living overall is 6% above the national average (BEA RPP 106.44), so groceries and services cost more too. That combination, below-market pay with high housing costs, makes this a financially demanding market for market research analysts and marketing specialistss.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Riverside-San Bernardino-Ontario, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| San Diego-Chula Vista-Carlsbad | $79K | $71K |
| Los Angeles-Long Beach-Anaheim | $83K | $73K |
| San Francisco-Oakland-Fremont | $123K | $107K |
| San Jose-Sunnyvale-Santa Clara | $142K | $129K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Riverside-San Bernardino-Ontario, CA
Entry-level market research analysts and marketing specialists (10th percentile) start around $43K. Mid-career wages sit at $70K. Top earners bring in $131K or more, a $88K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Riverside-San Bernardino-Ontario?
It’s a stretch — at the median salary of $70K, rent takes 48.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,201/month. The 30% guideline puts the comfortable ceiling at roughly $1,400/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Riverside-San Bernardino-Ontario?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $43K/year. Take-home on that works out to about $2,587/month. At HUD’s $2,201/month FMR, rent would take 85% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Riverside-San Bernardino-Ontario?
Local pay runs 11% below the national median — $70K here vs. $79K nationally.
How does Riverside-San Bernardino-Ontario compare to the national average for market research analysts and marketing specialists?
Riverside-San Bernardino-Ontario pays $70K median vs. the U.S. average of $79K — that’s -11%. After adjusting for local cost of living (RPP 106.44), the purchasing-power equivalent is $66K — below the national median.
How much do market research analysts and marketing specialists make in Riverside-San Bernardino-Ontario, CA?
The median is $69,840 a year, that works out to about $34 an hour. But the range is wide: entry-level workers start around $43,120, and experienced market research analysts and marketing specialists can clear $130,840. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $70K enough to live in Riverside-San Bernardino-Ontario?
On that salary, you'd take home roughly $4,569/month after taxes. A 2-bedroom here rents for about $2,201/month, which eats 48.2% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Riverside-San Bernardino-Ontario?
Riverside-San Bernardino-Ontario has a Regional Price Parity of 106.44 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $65,614 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.