Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Washington-Arlington-Alexandria, DC-VA-MD-WV is $87,160/year ($41.91/hour), per BLS data. The range runs from $51K at the entry level to $162K for experienced workers. Prices run high here (RPP 108.88), so that salary is closer to $80,051 in real purchasing power. A 2-bedroom apartment runs $2,246/month, about 41% of take-home, which is tight.
So what does $87K get you in Washington-Arlington-Alexandria?
Groceries, utilities, transportation, and healthcare scaled from national averages by Washington-Arlington-Alexandria’s Regional Price Parity (108.88). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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What this looks like in Washington-Arlington-Alexandria
Washington-Arlington-Alexandria sits well above the national pay line for market research analysts and marketing specialists, local pay runs about 11% higher than the U.S. median of $79K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $2,246/month, which is 41.4% of the median worker's take-home, past the 30% guideline most planners use. Cost-of-living overall is 9% above the national average (BEA RPP 108.88), so groceries and services cost more too. The pay premium is real, but so are the offsets.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Washington-Arlington-Alexandria, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Baltimore-Columbia-Towson | $75K | $71K |
| Richmond | $82K | $83K |
| Virginia Beach-Chesapeake-Norfolk | $70K | $71K |
| Charlottesville | $72K | $73K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Washington-Arlington-Alexandria, DC-VA-MD-WV
Entry-level market research analysts and marketing specialists (10th percentile) start around $51K. Mid-career wages sit at $87K. Top earners bring in $162K or more, a $112K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
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Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Washington-Arlington-Alexandria?
It’s a stretch — at the median salary of $87K, rent takes 41.4% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,246/month. The 30% guideline puts the comfortable ceiling at roughly $1,600/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for market research analysts and marketing specialists in Washington-Arlington-Alexandria?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $51K/year. Take-home on that works out to about $3,030/month. At HUD’s $2,246/month FMR, rent would take 74% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Washington-Arlington-Alexandria?
Local pay is 11% above the national median — $87K here vs. $79K nationally. Keep in mind cost of living here is 9% above the national average, which offsets some of that premium.
How does Washington-Arlington-Alexandria compare to the national average for market research analysts and marketing specialists?
Washington-Arlington-Alexandria pays $87K median vs. the U.S. average of $79K — that’s +11%. After adjusting for local cost of living (RPP 108.88), the purchasing-power equivalent is $80K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Washington-Arlington-Alexandria, DC-VA-MD-WV?
The median is $87,160 a year, that works out to about $42 an hour. But the range is wide: entry-level workers start around $50,500, and experienced market research analysts and marketing specialists can clear $162,020. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $87K enough to live in Washington-Arlington-Alexandria?
On that salary, you'd take home roughly $5,428/month after taxes. A 2-bedroom here rents for about $2,246/month, which eats 41.4% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a market research analysts and marketing specialists salary go in Washington-Arlington-Alexandria?
Washington-Arlington-Alexandria has a Regional Price Parity of 108.88 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $80,051 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.