Market Research Analysts and Marketing Specialists Salary
The median pay for a market research analysts and marketing specialists in Minneapolis-St. Paul-Bloomington, MN-WI is $97,910/year ($47.07/hour), per BLS data. The range runs from $53K at the entry level to $155K for experienced workers. Adjusted for local prices (RPP 104.82), that's roughly $93,408 in purchasing power. Rent on a 2-bedroom averages $1,709/month, or 27.8% of estimated take-home pay.
So what does $98K get you in Minneapolis-St. Paul-Bloomington?
Groceries, utilities, transportation, and healthcare scaled from national averages by Minneapolis-St. Paul-Bloomington’s Regional Price Parity (104.82). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
Sponsored links, AffordMap may earn a commission at no cost to you. Learn more
What this looks like in Minneapolis-St. Paul-Bloomington
Minneapolis-St. Paul-Bloomington sits well above the national pay line for market research analysts and marketing specialists, local pay runs about 24% higher than the U.S. median of $79K. Rent runs $1,709/month for a 2-bedroom (HUD FMR), taking 28.5% of the median take-home. That's within the 30% rule, though not by much. Cost of living (RPP 104.82) is near the national average, so spending patterns here track the typical American budget fairly closely. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for market research analysts and marketing specialists in metros near Minneapolis-St. Paul-Bloomington, adjusted for local cost of living.
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Minneapolis-St. Paul-Bloomington, MN-WI
Entry-level market research analysts and marketing specialists (10th percentile) start around $53K. Mid-career wages sit at $98K. Top earners bring in $155K or more, a $102K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Market Research Analysts and Marketing Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $102K | +29% | 39,710 |
| Delaware | $101K | +29% | 3,570 |
| New York | $99K | +25% | 80,500 |
| District of Columbia | $98K | +25% | 6,340 |
| Washington | $95K | +21% | 24,460 |
| California | $95K | +20% | 119,070 |
| Colorado | $93K | +18% | 27,880 |
| New Jersey | $88K | +12% | 22,990 |
| Minnesota | $88K | +11% | 21,280 |
| Rhode Island | $86K | +9% | 3,210 |
| Oregon | $79K | +0% | 11,310 |
| Illinois | $79K | +0% | 40,560 |
| North Carolina | $78K | -0% | 30,700 |
| Connecticut | $78K | -1% | 9,930 |
| Virginia | $77K | -2% | 25,610 |
| Maryland | $76K | -3% | 13,570 |
| Georgia | $76K | -4% | 27,810 |
| Florida | $75K | -4% | 60,770 |
| Vermont | $75K | -5% | 860 |
| Ohio | $73K | -8% | 27,370 |
| Texas | $73K | -8% | 63,350 |
| Maine | $72K | -9% | 2,390 |
| Arizona | $72K | -9% | 15,850 |
| Nevada | $72K | -9% | 5,780 |
| Kansas | $70K | -11% | 8,090 |
| Missouri | $70K | -11% | 14,890 |
| Tennessee | $70K | -11% | 13,040 |
| South Carolina | $69K | -12% | 11,920 |
| Pennsylvania | $69K | -13% | 31,040 |
| Montana | $68K | -14% | 1,460 |
| Michigan | $67K | -15% | 24,220 |
| Alaska | $67K | -15% | 570 |
| Iowa | $66K | -16% | 8,880 |
| Arkansas | $65K | -17% | 6,250 |
| Wisconsin | $65K | -18% | 15,600 |
| New Hampshire | $65K | -18% | 4,200 |
| Indiana | $64K | -19% | 14,400 |
| South Dakota | $63K | -19% | 1,530 |
| Utah | $63K | -20% | 14,510 |
| New Mexico | $62K | -21% | 1,610 |
| Oklahoma | $62K | -21% | 6,620 |
| North Dakota | $62K | -22% | 1,550 |
| Kentucky | $61K | -22% | 6,290 |
| Wyoming | $61K | -23% | 850 |
| Idaho | $61K | -23% | 3,780 |
| Nebraska | $60K | -24% | 3,780 |
| Louisiana | $60K | -24% | 5,360 |
| Alabama | $60K | -24% | 8,390 |
| Hawaii | $59K | -25% | 1,610 |
| Mississippi | $57K | -28% | 2,620 |
| West Virginia | $52K | -34% | 1,650 |
Showing 1–10 of 51 (all 50 states + DC)
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Minneapolis-St. Paul-Bloomington numbers change.
Related careers in Business & Finance
Frequently asked questions
Can a market research analysts and marketing specialist afford a 2BR apartment alone in Minneapolis-St. Paul-Bloomington?
Yes — at the median salary of $98K, rent takes 28.5% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,709/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for market research analysts and marketing specialists in Minneapolis-St. Paul-Bloomington?
The 10th-percentile wage — what new market research analysts and marketing specialists typically earn — is $53K/year. Take-home on that works out to about $3,170/month. At HUD’s $1,709/month FMR, rent would take 54% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is market research analysts and marketing specialist a high-paying job in Minneapolis-St. Paul-Bloomington?
Local pay is 24% above the national median — $98K here vs. $79K nationally.
How does Minneapolis-St. Paul-Bloomington compare to the national average for market research analysts and marketing specialists?
Minneapolis-St. Paul-Bloomington pays $98K median vs. the U.S. average of $79K — that’s +24%. After adjusting for local cost of living (RPP 104.82), the purchasing-power equivalent is $93K — still ahead of the national median.
How much do market research analysts and marketing specialists make in Minneapolis-St. Paul-Bloomington, MN-WI?
The median is $97,910 a year, that works out to about $47 an hour. But the range is wide: entry-level workers start around $52,840, and experienced market research analysts and marketing specialists can clear $154,870. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $98K enough to live in Minneapolis-St. Paul-Bloomington?
On that salary, you'd take home roughly $6,003/month after taxes. A 2-bedroom here rents for about $1,709/month, which eats 28.5% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Minneapolis-St. Paul-Bloomington?
Minneapolis-St. Paul-Bloomington has a Regional Price Parity of 104.82 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $93,408 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.