Public Relations Specialists Salary
The median pay for a public relations specialists in Rapid City, SD is $81,330/year ($39.1/hour), per BLS data. The range runs from $50K at the entry level to $120K for experienced workers. Cost of living is below average (RPP 89.16), which stretches that salary to about $91,218 in buying power. Rent on a 2-bedroom averages $1,336/month, or 24.5% of estimated take-home pay.
So what does $81K get you in Rapid City?
Groceries, utilities, transportation, and healthcare scaled from national averages by Rapid City’s Regional Price Parity (89.16). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About public relations specialists
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What this looks like in Rapid City
Public relations specialists pay in Rapid City tracks closely to the national median, $81K locally vs. $75K nationwide, a 9% difference. Housing is manageable: a 2-bedroom at the HUD median costs $1,336/month, 24.4% of take-home, well inside the 30% guideline. Regional Price Parity sits at 89.16 (national = 100), meaning everyday costs run about 11% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for public relations specialists in metros near Rapid City, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Sioux Falls | $61K | $67K |
| Minneapolis-St. Paul-Bloomington | $74K | $70K |
| Des Moines-West Des Moines | $71K | $77K |
| Omaha | $64K | $69K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Rapid City, SD
Entry-level public relations specialists (10th percentile) start around $50K. Mid-career wages sit at $81K. Top earners bring in $120K or more, a $70K spread from bottom to top.
Public Relations Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Public Relations Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| District of Columbia | $103K | +37% | 16,720 |
| Washington | $87K | +17% | 6,430 |
| California | $85K | +14% | 32,710 |
| Connecticut | $85K | +14% | 1,910 |
| New York | $81K | +9% | 28,250 |
| Colorado | $81K | +8% | 7,410 |
| Virginia | $80K | +8% | 9,990 |
| New Jersey | $80K | +7% | 4,980 |
| Massachusetts | $80K | +7% | 6,760 |
| Maryland | $80K | +6% | 4,190 |
| Rhode Island | $78K | +4% | 1,140 |
| Illinois | $76K | +2% | 6,200 |
| Delaware | $76K | +2% | 930 |
| Oregon | $75K | +0% | 4,510 |
| Nevada | $74K | -1% | 1,600 |
| New Hampshire | $73K | -2% | 1,140 |
| Georgia | $73K | -2% | 6,860 |
| North Dakota | $70K | -6% | 640 |
| Alaska | $70K | -6% | 640 |
| New Mexico | $69K | -8% | 1,130 |
| Minnesota | $69K | -8% | 8,260 |
| Wyoming | $67K | -10% | 480 |
| Wisconsin | $67K | -10% | 4,410 |
| North Carolina | $67K | -10% | 9,910 |
| Arizona | $67K | -11% | 5,350 |
| Vermont | $66K | -12% | 1,260 |
| Michigan | $65K | -13% | 7,510 |
| Texas | $65K | -13% | 25,220 |
| Arkansas | $65K | -13% | 980 |
| Oklahoma | $65K | -13% | 2,280 |
| Indiana | $65K | -13% | 3,750 |
| Kansas | $65K | -13% | 2,340 |
| Ohio | $65K | -13% | 6,670 |
| South Dakota | $65K | -14% | 210 |
| Hawaii | $64K | -15% | 1,800 |
| Montana | $64K | -15% | 1,760 |
| Florida | $64K | -15% | 17,820 |
| Iowa | $63K | -16% | 2,890 |
| South Carolina | $63K | -16% | 2,950 |
| Utah | $63K | -16% | 1,800 |
| Maine | $62K | -16% | 1,400 |
| Nebraska | $62K | -17% | 1,590 |
| Alabama | $62K | -17% | 2,410 |
| Missouri | $61K | -18% | 4,820 |
| Idaho | $61K | -18% | 1,220 |
| Tennessee | $61K | -19% | 3,380 |
| Louisiana | $60K | -19% | 1,710 |
| Kentucky | $60K | -20% | 2,580 |
| Mississippi | $60K | -20% | 950 |
| Pennsylvania | $57K | -23% | 11,180 |
| West Virginia | $57K | -24% | 350 |
Showing 1–10 of 51 (all 50 states + DC)
Track public relations specialists salary changes
BLS updates this data quarterly. We'll email you when Rapid City numbers change.
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Frequently asked questions
Can a public relations specialist afford a 2BR apartment alone in Rapid City?
Yes — at the median salary of $81K, rent takes 24.4% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,336/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for public relations specialists in Rapid City?
The 10th-percentile wage — what new public relations specialists typically earn — is $50K/year. Take-home on that works out to about $3,011/month. At HUD’s $1,336/month FMR, rent would take 44% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is public relations specialist a high-paying job in Rapid City?
Pay here is roughly in line with the national average — $81K locally vs. $75K nationally, a 9% difference.
How does Rapid City compare to the national average for public relations specialists?
Rapid City pays $81K median vs. the U.S. average of $75K — that’s +9%. After adjusting for local cost of living (RPP 89.16), the purchasing-power equivalent is $91K — still ahead of the national median.
How much do public relations specialists make in Rapid City, SD?
The median is $81,330 a year, that works out to about $39 an hour. But the range is wide: entry-level workers start around $50,180, and experienced public relations specialists can clear $119,740. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $81K enough to live in Rapid City?
On that salary, you'd take home roughly $5,467/month after taxes. A 2-bedroom here rents for about $1,336/month, which eats 24.4% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a public relations specialists salary go in Rapid City?
Rapid City has a Regional Price Parity of 89.16 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median public relations specialists salary is worth about $91,218 in national-average purchasing power.
Where do public relations specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.