Public Relations Specialists Salary
The median pay for a public relations specialists in Sacramento-Roseville-Folsom, CA is $89,640/year ($43.1/hour), per BLS data. The range runs from $56K at the entry level to $135K for experienced workers. Prices run high here (RPP 106.67), so that salary is closer to $84,035 in real purchasing power. A 2-bedroom apartment runs $2,255/month, about 40.1% of take-home, which is tight.
So what does $90K get you in Sacramento-Roseville-Folsom?
Groceries, utilities, transportation, and healthcare scaled from national averages by Sacramento-Roseville-Folsom’s Regional Price Parity (106.67). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About public relations specialists
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What this looks like in Sacramento-Roseville-Folsom
Sacramento-Roseville-Folsom sits well above the national pay line for public relations specialists, local pay runs about 20% higher than the U.S. median of $75K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $2,255/month, which is 40.4% of the median worker's take-home, past the 30% guideline most planners use. Cost-of-living overall is 7% above the national average (BEA RPP 106.67), so groceries and services cost more too. The pay premium is real, but so are the offsets.
Compared to nearby metros
Median pay for public relations specialists in metros near Sacramento-Roseville-Folsom, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Los Angeles-Long Beach-Anaheim | $80K | $70K |
| San Francisco-Oakland-Fremont | $103K | $89K |
| San Diego-Chula Vista-Carlsbad | $81K | $73K |
| San Jose-Sunnyvale-Santa Clara | $118K | $107K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Sacramento-Roseville-Folsom, CA
Entry-level public relations specialists (10th percentile) start around $56K. Mid-career wages sit at $90K. Top earners bring in $135K or more, a $80K spread from bottom to top.
Public Relations Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
View Public Relations Specialists salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| District of Columbia | $103K | +37% | 16,720 |
| Washington | $87K | +17% | 6,430 |
| California | $85K | +14% | 32,710 |
| Connecticut | $85K | +14% | 1,910 |
| New York | $81K | +9% | 28,250 |
| Colorado | $81K | +8% | 7,410 |
| Virginia | $80K | +8% | 9,990 |
| New Jersey | $80K | +7% | 4,980 |
| Massachusetts | $80K | +7% | 6,760 |
| Maryland | $80K | +6% | 4,190 |
| Rhode Island | $78K | +4% | 1,140 |
| Illinois | $76K | +2% | 6,200 |
| Delaware | $76K | +2% | 930 |
| Oregon | $75K | +0% | 4,510 |
| Nevada | $74K | -1% | 1,600 |
| New Hampshire | $73K | -2% | 1,140 |
| Georgia | $73K | -2% | 6,860 |
| North Dakota | $70K | -6% | 640 |
| Alaska | $70K | -6% | 640 |
| New Mexico | $69K | -8% | 1,130 |
| Minnesota | $69K | -8% | 8,260 |
| Wyoming | $67K | -10% | 480 |
| Wisconsin | $67K | -10% | 4,410 |
| North Carolina | $67K | -10% | 9,910 |
| Arizona | $67K | -11% | 5,350 |
| Vermont | $66K | -12% | 1,260 |
| Michigan | $65K | -13% | 7,510 |
| Texas | $65K | -13% | 25,220 |
| Arkansas | $65K | -13% | 980 |
| Oklahoma | $65K | -13% | 2,280 |
| Indiana | $65K | -13% | 3,750 |
| Kansas | $65K | -13% | 2,340 |
| Ohio | $65K | -13% | 6,670 |
| South Dakota | $65K | -14% | 210 |
| Hawaii | $64K | -15% | 1,800 |
| Montana | $64K | -15% | 1,760 |
| Florida | $64K | -15% | 17,820 |
| Iowa | $63K | -16% | 2,890 |
| South Carolina | $63K | -16% | 2,950 |
| Utah | $63K | -16% | 1,800 |
| Maine | $62K | -16% | 1,400 |
| Nebraska | $62K | -17% | 1,590 |
| Alabama | $62K | -17% | 2,410 |
| Missouri | $61K | -18% | 4,820 |
| Idaho | $61K | -18% | 1,220 |
| Tennessee | $61K | -19% | 3,380 |
| Louisiana | $60K | -19% | 1,710 |
| Kentucky | $60K | -20% | 2,580 |
| Mississippi | $60K | -20% | 950 |
| Pennsylvania | $57K | -23% | 11,180 |
| West Virginia | $57K | -24% | 350 |
Showing 1–10 of 51 (all 50 states + DC)
Track public relations specialists salary changes
BLS updates this data quarterly. We'll email you when Sacramento-Roseville-Folsom numbers change.
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Frequently asked questions
Can a public relations specialist afford a 2BR apartment alone in Sacramento-Roseville-Folsom?
It’s a stretch — at the median salary of $90K, rent takes 40.4% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,255/month. The 30% guideline puts the comfortable ceiling at roughly $1,700/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for public relations specialists in Sacramento-Roseville-Folsom?
The 10th-percentile wage — what new public relations specialists typically earn — is $56K/year. Take-home on that works out to about $3,355/month. At HUD’s $2,255/month FMR, rent would take 67% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is public relations specialist a high-paying job in Sacramento-Roseville-Folsom?
Local pay is 20% above the national median — $90K here vs. $75K nationally. Keep in mind cost of living here is 7% above the national average, which offsets some of that premium.
How does Sacramento-Roseville-Folsom compare to the national average for public relations specialists?
Sacramento-Roseville-Folsom pays $90K median vs. the U.S. average of $75K — that’s +20%. After adjusting for local cost of living (RPP 106.67), the purchasing-power equivalent is $84K — still ahead of the national median.
How much do public relations specialists make in Sacramento-Roseville-Folsom, CA?
The median is $89,640 a year, that works out to about $43 an hour. But the range is wide: entry-level workers start around $55,920, and experienced public relations specialists can clear $135,460. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $90K enough to live in Sacramento-Roseville-Folsom?
On that salary, you'd take home roughly $5,581/month after taxes. A 2-bedroom here rents for about $2,255/month, which eats 40.4% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a public relations specialists salary go in Sacramento-Roseville-Folsom?
Sacramento-Roseville-Folsom has a Regional Price Parity of 106.67 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median public relations specialists salary is worth about $84,035 in national-average purchasing power.
Where do public relations specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.