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COL-adjusted ranking

Best Cities for Insurance Sales Agents by Take-Home Pay

The cities that pay Insurance Sales Agents the most on paper aren't usually the best deals once rent and prices are factored in. Fond du Lac ranks first with a COL-adjusted equivalent of $103,787/year, better purchasing power than San Francisco-Oakland-Fremont's higher nominal pay of $95,640. San Francisco and New York dominate the headline salary lists for most occupations, but they don't crack the COL-adjusted top 10 here. The table below uses BLS OEWS May 2025 salary data and BEA Regional Price Parities.

Highest nominal pay

#1 San Francisco-Oakland-Fremont$95,640
#2 Fond du Lac$95,110
#3 Minneapolis-St. Paul-Bloomington$84,670

Best purchasing power

#1 Fond du Lac$103,787
#2 Sioux Falls$87,929
#3 Bloomington$87,706

Top 25 metros by purchasing power

Ranked by COL-adjusted salary. Metros with fewer than 100 employed insurance sales agents excluded.

Rank
Metro
Nominal
COL-adj.
#1
Fond du Lac
15% rent burden
$95,110
$103,787
#2
Sioux Falls
17% rent burden
$79,690
$87,929
#3
Bloomington
19% rent burden
$82,040
$87,706
#4
La Crosse-Onalaska
17% rent burden
$80,300
$87,501
#5
Sheboygan
16% rent burden
$81,550
$86,746
#6
Grand Island
17% rent burden
$74,500
$85,968
#7
Rapid City
21% rent burden
$76,500
$85,801
#8
Jackson
20% rent burden
$76,310
$85,693
#9
Green Bay
18% rent burden
$78,490
$84,316
#10
Milwaukee-Waukesha
20% rent burden
$81,080
$83,639
#11
Appleton
19% rent burden
$77,250
$83,586
#12
Oshkosh-Neenah
18% rent burden
$77,340
$83,224
#13
Madison
17% rent burden
$80,700
$82,948
#14
$95,640
$82,726
#15
Dubuque
18% rent burden
$71,840
$82,263
#16
Minot
17% rent burden
$71,040
$81,627
#17
Rochester
24% rent burden
$79,150
$81,573
#18
Barnstable Town
37% rent burden
$79,520
$80,854
#19
$84,670
$80,777
#20
$81,540
$79,512
#21
Columbia
21% rent burden
$74,100
$79,116
#22
Cheyenne
19% rent burden
$75,860
$78,620
#23
Fargo
19% rent burden
$71,220
$78,376
#24
$78,890
$78,140
#25
Iowa City
16% rent burden
$71,440
$78,068

COL-adjusted = nominal salary divided by (BEA RPP divided by 100). Rent burden = annual 2BR FMR as % of nominal salary. Sources: BLS OEWS May 2025, BEA Regional Price Parities, HUD Fair Market Rents.

Common questions

What does "COL-adjusted pay" mean for Insurance Sales Agents?

COL-adjusted pay divides the BLS median salary by the BEA Regional Price Parity index (100 = national average). A salary of $95,640 in a city with RPP 120 has the same purchasing power as $79,700 at national average prices.

Why doesn't New York or San Francisco top this list?

Both cities pay above-average salaries, but rent and everyday costs eat most of that premium. A insurance sales agents in New York might earn 30% more but pay 60-80% more in rent. The net result is often less purchasing power than mid-cost metros.

How is purchasing power calculated?

Purchasing power equals nominal median salary divided by (BEA RPP divided by 100). BEA's Regional Price Parities measure relative price levels across metro areas, updated annually from the National Income and Product Accounts.

What's the most affordable metro for Insurance Sales Agents?

Fond du Lac has one of the lowest rent burdens for Insurance Sales Agents in this dataset. HUD FMR for a 2-bedroom is $1,176/month, with a median salary of $95,110.

Where do Insurance Sales Agents get paid the most in nominal terms?

San Francisco-Oakland-Fremont pays the highest nominal median salary at $95,640/year, per BLS OEWS May 2025. But check the COL-adjusted column before accepting any relocation offer.

National salary breakdown for Insurance Sales AgentsView →How to become a insurance sales agentsGuide →Compare two cities side by sideCompare →