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COL-adjusted ranking

Best Cities for Retail Salespersonss by Take-Home Pay

The cities that pay Retail Salespersonss the most on paper aren't usually the best deals once rent and prices are factored in. Lewiston ranks first with a COL-adjusted equivalent of $40,599/year, better purchasing power than San Jose-Sunnyvale-Santa Clara's higher nominal pay of $44,220. The table below uses BLS OEWS May 2025 salary data and BEA Regional Price Parities.

Highest nominal pay

#1 San Jose-Sunnyvale-Santa Clara$44,220
#2 San Francisco-Oakland-Fremont$43,850
#3 Seattle-Tacoma-Bellevue$42,080

Best purchasing power

#1 Lewiston$40,599
#2 Minot$40,549
#3 Bismarck$40,354

Top 25 metros by purchasing power

Ranked by COL-adjusted salary. Metros with fewer than 100 employed retail salespersonss excluded.

Rank
Metro
Nominal
COL-adj.
#1
Lewiston
40% rent burden
$37,010
$40,599
#2
Minot
34% rent burden
$35,290
$40,549
#3
Bismarck
38% rent burden
$36,730
$40,354
#4
Wildwood-The Villages
46% rent burden
$34,290
$40,143
#5
$44,220
$40,047
#6
St. Cloud
42% rent burden
$34,860
$39,781
#7
Grand Forks
38% rent burden
$34,440
$39,742
#8
Longview-Kelso
45% rent burden
$38,680
$39,651
#9
Rochester
47% rent burden
$36,000
$39,639
#10
Fargo
37% rent burden
$35,860
$39,463
#11
Watertown-Fort Drum
49% rent burden
$34,280
$39,092
#12
Duluth
43% rent burden
$34,650
$39,033
#13
Mankato
40% rent burden
$35,350
$38,868
#14
Lewiston-Auburn
52% rent burden
$36,540
$38,569
#15
Merced
48% rent burden
$37,740
$38,400
#16
Yakima
45% rent burden
$36,640
$38,346
#17
Mount Vernon-Anacortes
53% rent burden
$39,240
$38,305
#18
Billings
48% rent burden
$35,760
$38,234
#19
Carson City
49% rent burden
$37,490
$38,204
#20
Sioux Falls
40% rent burden
$34,600
$38,177
#21
Decatur
38% rent burden
$33,650
$38,057
#22
$43,850
$37,929
#23
Jackson
40% rent burden
$34,770
$37,884
#24
$42,080
$37,866
#25
Grants Pass
44% rent burden
$36,940
$37,786

COL-adjusted = nominal salary divided by (BEA RPP divided by 100). Rent burden = annual 2BR FMR as % of nominal salary. Sources: BLS OEWS May 2025, BEA Regional Price Parities, HUD Fair Market Rents.

Common questions

What does "COL-adjusted pay" mean for Retail Salespersonss?

COL-adjusted pay divides the BLS median salary by the BEA Regional Price Parity index (100 = national average). A salary of $44,220 in a city with RPP 120 has the same purchasing power as $36,850 at national average prices.

Why doesn't New York or San Francisco top this list?

Both cities pay above-average salaries, but rent and everyday costs eat most of that premium. A retail salespersons in New York might earn 30% more but pay 60-80% more in rent. The net result is often less purchasing power than mid-cost metros.

How is purchasing power calculated?

Purchasing power equals nominal median salary divided by (BEA RPP divided by 100). BEA's Regional Price Parities measure relative price levels across metro areas, updated annually from the National Income and Product Accounts.

What's the most affordable metro for Retail Salespersonss?

Minot has one of the lowest rent burdens for Retail Salespersonss in this dataset. HUD FMR for a 2-bedroom is $1,000/month, with a median salary of $35,290.

Where do Retail Salespersonss get paid the most in nominal terms?

San Jose-Sunnyvale-Santa Clara pays the highest nominal median salary at $44,220/year, per BLS OEWS May 2025. But check the COL-adjusted column before accepting any relocation offer.

National salary breakdown for Retail SalespersonssView →How to become a retail salespersonsGuide →Compare two cities side by sideCompare →