Skip to content
AffordMap
Business & Finance · Wisconsin

How to Become a Market Research Analysts and Marketing Specialists in Wisconsin

Market Research Analysts and Marketing Specialists in Wisconsin earn a median salary of $64,800/year, which is 18% below the national average. Wisconsin has a state income tax of ~3.7%. After taxes and rent, a market research analysts and marketing specialists takes home approximately $3,100/month. Most positions require Bachelor's degree.

$65K
Median salary in Wisconsin
-18%
vs. national average
3.7%
State income tax
15,600
Employed in Wisconsin

What a market research analysts and marketing specialists can afford in Wisconsin

Gross annual salary$64,800
Est. monthly take-home (after fed + 3.7% state tax)$4,299/mo
Median 2BR rent (Wisconsin)-$1,199/mo
Rent as % of take-home27.9% (within guideline)
Cost-of-living adjusted salary$64,800/yr (RPP: 100)
Monthly remaining after rent$3,100/mo

Becoming a market research analysts and marketing specialists in Wisconsin

1

Meet education requirements

Market Research Analysts and Marketing Specialists positions in Wisconsin typically require Bachelor's degree. Programs are available at colleges and training institutions across Wisconsin. Research accredited programs in your area.

2

Gain required experience

Many market research analysts and marketing specialists positions in Wisconsin require hands-on experience through internships, apprenticeships, or entry-level roles. Look for training programs and mentorship opportunities in your metro area.

3

Obtain Wisconsin licensure or certification

Wisconsin may require specific licensing or professional certification for market research analysts and marketing specialistss. Requirements vary by state, contact the Wisconsin Department of Labor or relevant licensing board for current requirements, exam schedules, and application procedures.

4

Find positions in Wisconsin

Wisconsin employs 15,600 market research analysts and marketing specialists. The highest concentrations are in Milwaukee-Waukesha and Kenosha.

Market Research Analysts and Marketing Specialists salary by metro area in Wisconsin

Metro areaMedianHourlyEmployment
Milwaukee-Waukesha$74K$35.52/hr4,610
Kenosha$71K$33.99/hr380
Racine-Mount Pleasant$71K$33.97/hr280
Madison$68K$32.69/hr2,640
Appleton$65K$31.3/hr690
Wausau$65K$31.28/hr240
Sheboygan$64K$30.77/hr200
Oshkosh-Neenah$63K$30.32/hr600
Green Bay$63K$30.31/hr830
Janesville-Beloit$62K$30.04/hr290
Fond du Lac$62K$29.99/hr150
Eau Claire$62K$29.8/hr460
La Crosse-Onalaska$62K$29.78/hr370

Market Research Analysts and Marketing Specialists salary range in Wisconsin

10th percentile (entry)
$43K
25th percentile
$52K
Median (50th)
$65K
75th percentile
$90K
90th percentile (senior)
$118K
View jobs for Market Research Analysts and Marketing Specialists
Currently hiring in Wisconsin
View →
More openings for Market Research Analysts and Marketing Specialists
Currently hiring in Wisconsin
View →
Prepare for the CPA exam
Online prep courses
View →
Full market research analysts and marketing specialists salary breakdown in Wisconsin
Percentiles, trends, and comparisons
View →
Calculate take-home pay in Wisconsin
After federal + 3.7% state tax
Calculate →
Compare Wisconsin cost of living to other states
See where your salary goes further
Compare →

Market Research Analysts and Marketing Specialists careers in other states

Frequently asked questions

How much does a market research analysts and marketing specialists make in Wisconsin?

The median market research analysts and marketing specialists salary in Wisconsin is $64,800 per year ($31.15/hr). This is 18% below the national median of $78,760. Salaries range from $42,640 to $117,910.

What are the requirements to become a market research analysts and marketing specialists in Wisconsin?

Market Research Analysts and Marketing Specialists positions in Wisconsin typically require Bachelor's degree. Wisconsin may have specific licensing or certification requirements. Check with the Wisconsin licensing board or department of labor for current requirements.

Can a market research analysts and marketing specialists afford to live in Wisconsin?

At the median salary of $64,800, a market research analysts and marketing specialists in Wisconsin would take home approximately $4,299/month after taxes. With median 2-bedroom rent at $1,199/month, that's 27.9% of take-home pay going to housing. This is within the recommended 30% guideline.

What are the best cities for market research analysts and marketing specialists in Wisconsin?

The highest paying metro areas for market research analysts and marketing specialists in Wisconsin are Milwaukee-Waukesha ($73,880), Kenosha ($70,690), Racine-Mount Pleasant ($70,660). However, cost of living varies significantly between metros, a higher salary may not mean more purchasing power.

Does Wisconsin have state income tax for market research analysts and marketing specialists?

Yes, Wisconsin has a state income tax rate of approximately 3.7%. On a $64,800 salary, this means roughly $2,388/year in state income tax. Use our take-home pay calculator for a detailed breakdown.