How to Become a Market Research Analysts and Marketing Specialists in Wisconsin
Market Research Analysts and Marketing Specialists in Wisconsin earn a median salary of $65,000/year, which is 16% below the national average. Wisconsin has a state income tax of ~3.7%. After taxes and rent, a market research analysts and marketing specialists takes home approximately $2,898/month. Most positions require Bachelor's degree.
What a market research analysts and marketing specialists can afford in Wisconsin
Becoming a market research analysts and marketing specialists in Wisconsin
Meet education requirements
Market Research Analysts and Marketing Specialists positions in Wisconsin typically require Bachelor's degree. Programs are available at colleges and training institutions across Wisconsin. Research accredited programs in your area.
Gain required experience
Many market research analysts and marketing specialists positions in Wisconsin require hands-on experience through internships, apprenticeships, or entry-level roles. Look for training programs and mentorship opportunities in your metro area.
Obtain Wisconsin licensure or certification
Wisconsin may require specific licensing or professional certification for market research analysts and marketing specialistss. Requirements vary by state — contact the Wisconsin Department of Labor or relevant licensing board for current requirements, exam schedules, and application procedures.
Find positions in Wisconsin
Wisconsin employs 15,810 market research analysts and marketing specialists. The highest concentrations are in Milwaukee-Waukesha and Madison.
Market Research Analysts and Marketing Specialists salary by metro area in Wisconsin
| Metro area | Median | Hourly | Employment |
|---|---|---|---|
| Milwaukee-Waukesha | $72K | $34.82/hr | 5,200 |
| Madison | $69K | $33.34/hr | 2,520 |
| Sheboygan | $67K | $32.44/hr | 210 |
| Oshkosh-Neenah | $67K | $32.27/hr | 580 |
| Racine-Mount Pleasant | $67K | $32.12/hr | 330 |
| Wausau | $66K | $31.87/hr | 350 |
| Fond du Lac | $65K | $31.25/hr | 160 |
| Green Bay | $64K | $30.93/hr | 830 |
| Kenosha | $63K | $30.48/hr | 340 |
| Appleton | $62K | $29.73/hr | 590 |
| Eau Claire | $62K | $29.65/hr | 390 |
| Janesville-Beloit | $61K | $29.22/hr | 300 |
| La Crosse-Onalaska | $60K | $28.7/hr | 330 |
Market Research Analysts and Marketing Specialists salary range in Wisconsin
Market Research Analysts and Marketing Specialists careers in other states
Frequently asked questions
How much does a market research analysts and marketing specialists make in Wisconsin?▼
The median market research analysts and marketing specialists salary in Wisconsin is $65,000 per year ($31.25/hr). This is 16% below the national median of $76,950. Salaries range from $41,360 to $109,200.
What are the requirements to become a market research analysts and marketing specialists in Wisconsin?▼
Market Research Analysts and Marketing Specialists positions in Wisconsin typically require Bachelor's degree. Wisconsin may have specific licensing or certification requirements. Check with the Wisconsin licensing board or department of labor for current requirements.
Can a market research analysts and marketing specialists afford to live in Wisconsin?▼
At the median salary of $65,000, a market research analysts and marketing specialists in Wisconsin would take home approximately $4,310/month after taxes. With median 2-bedroom rent at $1,412/month, that's 32.8% of take-home pay going to housing. This exceeds the recommended 30% guideline.
What are the best cities for market research analysts and marketing specialists in Wisconsin?▼
The highest paying metro areas for market research analysts and marketing specialists in Wisconsin are Milwaukee-Waukesha ($72,430), Madison ($69,340), Sheboygan ($67,470). However, cost of living varies significantly between metros — a higher salary may not mean more purchasing power.
Does Wisconsin have state income tax for market research analysts and marketing specialists?▼
Yes, Wisconsin has a state income tax rate of approximately 3.7%. On a $65,000 salary, this means roughly $2,399/year in state income tax. Use our take-home pay calculator for a detailed breakdown.