Market Research Analysts and Marketing Specialists Salary in Fond du Lac, WI
The median pay for a market research analysts and marketing specialists in Fond du Lac, WI is $65,000/year ($31.25/hour), per BLS data. The range runs from $43K at the entry level to $99K for experienced workers. Cost of living is below average (RPP 91.64), which stretches that salary to about $70,930 in buying power. Rent on a 2-bedroom averages $1,176/month, or 27.5% of estimated take-home pay.
So what does $65K get you in Fond du Lac?
Groceries, utilities, transportation, and healthcare scaled from national averages by Fond du Lac’s Regional Price Parity (91.64). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About market research analysts and marketing specialists
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Compensation breakdown
Annual earnings by percentile, Fond du Lac, WI
Entry-level market research analysts and marketing specialists (10th percentile) start around $43K. Mid-career wages sit at $65K. Top earners bring in $99K or more, a $57K spread from bottom to top.
Market Research Analysts and Marketing Specialists pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Delaware | $99K | +28% | 3,220 |
| Washington | $94K | +23% | 26,030 |
| Massachusetts | $93K | +21% | 37,320 |
| California | $93K | +21% | 108,460 |
| New York | $92K | +19% | 75,100 |
| New Jersey | $85K | +11% | 22,970 |
| District of Columbia | $83K | +8% | 5,570 |
| Oregon | $83K | +7% | 12,340 |
| Minnesota | $81K | +6% | 24,650 |
| Virginia | $80K | +4% | 24,870 |
| Rhode Island | $78K | +1% | 3,540 |
| Florida | $77K | +1% | 54,090 |
| North Carolina | $77K | +1% | 30,140 |
| Georgia | $75K | -2% | 26,000 |
| Connecticut | $75K | -2% | 9,010 |
| Vermont | $74K | -3% | 1,000 |
| Maryland | $74K | -4% | 12,080 |
| Illinois | $73K | -5% | 35,350 |
| Maine | $73K | -6% | 2,030 |
| Michigan | $68K | -11% | 23,180 |
| Ohio | $68K | -12% | 25,680 |
| New Hampshire | $68K | -12% | 4,780 |
| Iowa | $67K | -13% | 8,290 |
| Montana | $67K | -13% | 1,490 |
| Arizona | $67K | -13% | 18,020 |
| South Carolina | $66K | -14% | 9,400 |
| Hawaii | $66K | -14% | 1,520 |
| Pennsylvania | $65K | -15% | 31,240 |
| Wisconsin | $65K | -16% | 15,810 |
| Texas | $65K | -16% | 61,200 |
| Utah | $65K | -16% | 13,310 |
| Arkansas | $65K | -16% | 6,420 |
| Tennessee | $65K | -16% | 13,350 |
| Missouri | $64K | -16% | 13,310 |
| Indiana | $63K | -18% | 14,780 |
| Alaska | $63K | -18% | 410 |
| Nevada | $63K | -19% | 5,580 |
| Kansas | $62K | -19% | 8,340 |
| North Dakota | $62K | -19% | 1,500 |
| South Dakota | $62K | -20% | 1,460 |
| New Mexico | $60K | -22% | 1,830 |
| Kentucky | $59K | -23% | 5,310 |
| Oklahoma | $59K | -23% | 7,800 |
| Idaho | $59K | -23% | 3,390 |
| Mississippi | $58K | -25% | 2,800 |
| Louisiana | $57K | -26% | 5,470 |
| Wyoming | $57K | -26% | 840 |
| Nebraska | $56K | -28% | 3,890 |
| Alabama | $55K | -28% | 8,780 |
| West Virginia | $50K | -35% | 1,700 |
Showing 1–10 of 50 states
BLS does not publish data for every state when sample sizes are too small
Track market research analysts and marketing specialists salary changes
BLS updates this data quarterly. We'll email you when Fond du Lac numbers change.
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Frequently asked questions
How much do market research analysts and marketing specialists make in Fond du Lac, WI?
The median is $65,000 a year, that works out to about $31 an hour. But the range is wide: entry-level workers start around $42,750, and experienced market research analysts and marketing specialists can clear $99,300. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $65K enough to live in Fond du Lac?
On that salary, you'd take home roughly $4,310/month after taxes. A 2-bedroom here rents for about $1,176/month, which eats 27.3% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a market research analysts and marketing specialists salary go in Fond du Lac?
Fond du Lac has a Regional Price Parity of 91.64 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median market research analysts and marketing specialists salary is worth about $70,930 in national-average purchasing power.
Where do market research analysts and marketing specialists get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.