Marketing Managers vs. General and Operations Managers: Who Earns More?
Marketing Managerss out-earn General and Operations Managerss by $61K a year at the national median, per BLS OEWS May 2025. Marketing Managerss land at $166,790 and General and Operations Managerss at $105,770. The education gap is real: marketing manager programs typically require bachelor's degree, while general and operations manager programs require bachelor's degree. Top-paying state for Marketing Managerss is Massachusetts ($212,020); for General and Operations Managerss it's New Jersey ($173,690).
Pay by state
States where both occupations have BLS data, sorted by Marketing Managers median pay.
Source: BLS OEWS May 2025. Highlighted value is higher in each row.
Common questions
Who earns more, Marketing Managerss or General and Operations Managerss?
Marketing Managerss earn more nationally. The median is $166,790 for Marketing Managerss versus $105,770 for General and Operations Managerss, a difference of $61K. Per BLS OEWS May 2025.
Which has better job growth, Marketing Managers or General and Operations Managers?
BLS Employment Projections data is not available for one or both occupations. Check the individual career pages for current outlook figures.
Which requires more education, Marketing Managers or General and Operations Managers?
Marketing Managers typically requires bachelor's degree. General and Operations Managers requires bachelor's degree. Education requirements vary by employer and state licensing board.
Where do Marketing Managerss get paid the most?
Massachusetts is the top-paying state for Marketing Managerss at $212,020/year, per BLS OEWS May 2025. Major metro areas within that state typically pay even more than the state average.
How does Marketing Managers vs. General and Operations Managers pay differ by state?
The gap varies significantly by state. In Massachusetts, Marketing Managerss earn $212,020 vs. $127,220 for General and Operations Managerss. See the state comparison table on this page for the full picture.