Marketing Managers: Salary, Education, and Career Path (2026)
The U.S. has 384,980 marketing managers, and they earn a median of $161,030/year. The range runs from starting around $82K. Massachusetts pays the most.
What it takes
The BLS lists the typical education for this role as varies by employer.
Entry-level marketing managers start around $82K. The gap between that and the median ($161K) is where experience, certifications, and location make the difference.
Salary progression
Highest paying states
| State | Median salary | Employment |
|---|---|---|
| Massachusetts | $192K | 13,520 |
| California | $178K | 56,300 |
| Virginia | $177K | 7,170 |
| New Jersey | $173K | 11,750 |
| New York | $173K | 49,480 |
| Rhode Island | $171K | 1,120 |
| Washington | $169K | 9,770 |
| District of Columbia | $168K | 3,730 |
| Minnesota | $167K | 8,610 |
| Georgia | $159K | 9,180 |
Frequently asked questions
How much does a marketing managers make?▼
The median marketing managers salary in the United States is $161,030 per year ($77/hour). Entry-level positions start around $81,900, while experienced professionals earn up to $0.
What education do you need to become a marketing managers?▼
The BLS lists the typical entry-level education as varies by employer. State licensing or certification requirements vary, so check your state's board for specifics.
What is the job outlook for marketing managers?▼
Check the Bureau of Labor Statistics Occupational Outlook Handbook for the latest employment projections for marketing managers.
What are the highest paying states for marketing managers?▼
The highest paying states for marketing managers are Massachusetts ($192,480), California ($178,160), Virginia ($177,250), New Jersey ($173,310), New York ($172,590). Salaries vary significantly by location due to cost of living and local demand.