Marketing Managers Salary
The median pay for a marketing managers in Virginia is $187,820/year ($90.3/hour), per BLS data. The range runs from $108K at the entry level to $292K for experienced workers. Cost of living is below average (RPP 94.79), which stretches that salary to about $198,143 in buying power. Rent on a 2-bedroom averages $1,646/month, or 15% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Virginia. Jump to a metro for precise data:
So what does $188K get you in Virginia?
About marketing managers
Sponsored links, AffordMap may earn a commission at no cost to you. Learn more
What this looks like in Virginia
Virginia sits well above the national pay line for marketing managers, local pay runs about 13% higher than the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,646/month, 15.2% of take-home, well inside the 30% guideline. Regional Price Parity sits at 94.79 (national = 100), meaning everyday costs run about 5% cheaper here. Your dollar stretches further than the headline salary suggests. Combined with manageable housing costs, Virginia offers a genuinely strong financial position for marketing managerss at the median.
Compensation breakdown
Annual earnings by percentile, Virginia
Entry-level marketing managers (10th percentile) start around $108K. Mid-career wages sit at $188K. Top earners bring in $292K or more, a $185K spread from bottom to top.
Marketing Managers salary by metro in Virginia
8 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Richmond | $174K | -7% | 1,090 |
| Charlottesville | $166K | -12% | 120 |
| Roanoke | $165K | -12% | 160 |
| Lynchburg | $159K | -15% | 50 |
| Virginia Beach-Chesapeake-Norfolk | $155K | -17% | 610 |
| Harrisonburg | $141K | -25% | 40 |
| Winchester | $140K | -26% | 80 |
| Blacksburg-Christiansburg-Radford | $119K | -36% | 50 |
Compare to other states
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Virginia numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Virginia?
Yes — at the median salary of $188K, rent takes 15.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,646/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Virginia?
The 10th-percentile wage — what new marketing managers typically earn — is $108K/year. Take-home on that works out to about $6,463/month. At HUD’s $1,646/month FMR, rent would take 25% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Virginia?
Local pay is 13% above the national median — $188K here vs. $167K nationally.
How does Virginia compare to the national average for marketing managers?
Virginia pays $188K median vs. the U.S. average of $167K — that’s +13%. After adjusting for local cost of living (RPP 94.79), the purchasing-power equivalent is $198K — still ahead of the national median.
How much do marketing managers make in Virginia?
The median is $187,820 a year, that works out to about $90 an hour. But the range is wide: entry-level workers start around $107,710, and experienced marketing managers can clear $292,430. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $188K enough to live in Virginia?
On that salary, you'd take home roughly $10,798/month after taxes. A 2-bedroom here rents for about $1,646/month, which eats 15.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Virginia?
Virginia has a Regional Price Parity of 94.79 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $198,143 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.