Marketing Managers Salary
The median pay for a marketing managers in Roanoke, VA is $165,000/year ($79.33/hour), per BLS data. The range runs from $85K at the entry level to $245K for experienced workers. Cost of living is below average (RPP 93.62), which stretches that salary to about $176,244 in buying power. Rent on a 2-bedroom averages $1,254/month, or 12.5% of estimated take-home pay.
So what does $165K get you in Roanoke?
Groceries, utilities, transportation, and healthcare scaled from national averages by Roanoke’s Regional Price Parity (93.62). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in Roanoke
Marketing managers pay in Roanoke tracks closely to the national median, $165K locally vs. $167K nationwide, a 1% difference. Housing is manageable: a 2-bedroom at the HUD median costs $1,254/month, 13.1% of take-home, well inside the 30% guideline. Regional Price Parity sits at 93.62 (national = 100), meaning everyday costs run about 6% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for marketing managers in metros near Roanoke, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Richmond | $174K | $178K |
| Virginia Beach-Chesapeake-Norfolk | $155K | $159K |
| Charlottesville | $166K | $167K |
| Winchester | $140K | $145K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Roanoke, VA
Entry-level marketing managers (10th percentile) start around $85K. Mid-career wages sit at $165K. Top earners bring in $245K or more, a $160K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Roanoke numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Roanoke?
Yes — at the median salary of $165K, rent takes 13.1% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,254/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Roanoke?
The 10th-percentile wage — what new marketing managers typically earn — is $85K/year. Take-home on that works out to about $5,100/month. At HUD’s $1,254/month FMR, rent would take 25% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Roanoke?
Pay here is roughly in line with the national average — $165K locally vs. $167K nationally, a 1% difference.
How does Roanoke compare to the national average for marketing managers?
Roanoke pays $165K median vs. the U.S. average of $167K — that’s -1%. After adjusting for local cost of living (RPP 93.62), the purchasing-power equivalent is $176K — still ahead of the national median.
How much do marketing managers make in Roanoke, VA?
The median is $165,000 a year, that works out to about $79 an hour. But the range is wide: entry-level workers start around $85,000, and experienced marketing managers can clear $244,680. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $165K enough to live in Roanoke?
On that salary, you'd take home roughly $9,547/month after taxes. A 2-bedroom here rents for about $1,254/month, which eats 13.1% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Roanoke?
Roanoke has a Regional Price Parity of 93.62 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $176,244 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.