Marketing Managers Salary
The median pay for a marketing managers in Alabama is $120,160/year ($57.77/hour), per BLS data. The range runs from $71K at the entry level to $225K for experienced workers. Cost of living is below average (RPP 88.36), which stretches that salary to about $135,989 in buying power. Rent on a 2-bedroom averages $1,085/month, or 14.9% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Alabama. Jump to a metro for precise data:
So what does $120K get you in Alabama?
About marketing managers
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What this looks like in Alabama
Pay for marketing managers in Alabama runs about 28% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,085/month, 15% of take-home, well inside the 30% guideline. Regional Price Parity sits at 88.36 (national = 100), meaning everyday costs run about 12% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Alabama can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, Alabama
Entry-level marketing managers (10th percentile) start around $71K. Mid-career wages sit at $120K. Top earners bring in $225K or more, a $155K spread from bottom to top.
Marketing Managers salary by metro in Alabama
9 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Huntsville | $135K | +12% | 160 |
| Birmingham | $130K | +8% | 660 |
| Decatur | $129K | +7% | 40 |
| Mobile | $107K | -11% | 80 |
| Daphne-Fairhope-Foley | $107K | -11% | 50 |
| Auburn-Opelika | $106K | -12% | 60 |
| Dothan | $99K | -17% | 30 |
| Montgomery | $99K | -18% | 100 |
| Tuscaloosa | $97K | -20% | 60 |
Compare to other states
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Alabama numbers change.
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Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Alabama?
Yes — at the median salary of $120K, rent takes 15% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,085/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Alabama?
The 10th-percentile wage — what new marketing managers typically earn — is $71K/year. Take-home on that works out to about $4,247/month. At HUD’s $1,085/month FMR, rent would take 26% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Alabama?
Local pay runs 28% below the national median — $120K here vs. $167K nationally. Cost of living is 12% below the national average, which narrows that gap in real purchasing power.
How does Alabama compare to the national average for marketing managers?
Alabama pays $120K median vs. the U.S. average of $167K — that’s -28%. After adjusting for local cost of living (RPP 88.36), the purchasing-power equivalent is $136K — below the national median.
How much do marketing managers make in Alabama?
The median is $120,160 a year, that works out to about $58 an hour. But the range is wide: entry-level workers start around $70,790, and experienced marketing managers can clear $225,300. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $120K enough to live in Alabama?
On that salary, you'd take home roughly $7,253/month after taxes. A 2-bedroom here rents for about $1,085/month, which eats 15% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Alabama?
Alabama has a Regional Price Parity of 88.36 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $135,989 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.