Marketing Managers Salary
The median pay for a marketing managers in Wisconsin is $133,600/year ($64.23/hour), per BLS data. The range runs from $84K at the entry level to $212K for experienced workers. Cost of living is below average (RPP 94.33), which stretches that salary to about $141,630 in buying power. Rent on a 2-bedroom averages $1,202/month, or 14.8% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Wisconsin. Jump to a metro for precise data:
So what does $134K get you in Wisconsin?
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What this looks like in Wisconsin
Pay for marketing managers in Wisconsin runs about 20% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,202/month, 15% of take-home, well inside the 30% guideline. Regional Price Parity sits at 94.33 (national = 100), meaning everyday costs run about 6% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Wisconsin can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, Wisconsin
Entry-level marketing managers (10th percentile) start around $84K. Mid-career wages sit at $134K. Top earners bring in $212K or more, a $128K spread from bottom to top.
Marketing Managers salary by metro in Wisconsin
13 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Kenosha | $145K | +8% | 80 |
| Wausau | $141K | +6% | 50 |
| Oshkosh-Neenah | $139K | +4% | 160 |
| Madison | $138K | +3% | 1,000 |
| Sheboygan | $136K | +2% | 50 |
| Green Bay | $133K | -0% | 210 |
| Milwaukee-Waukesha | $131K | -2% | 1,580 |
| Racine-Mount Pleasant | $131K | -2% | 90 |
| La Crosse-Onalaska | $130K | -3% | 90 |
| Janesville-Beloit | $130K | -3% | 90 |
| Appleton | $128K | -4% | 160 |
| Eau Claire | $127K | -5% | 90 |
| Fond du Lac | $113K | -15% | 30 |
Showing 1–10 of 13 metros
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BLS updates this data quarterly. We'll email you when Wisconsin numbers change.
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Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Wisconsin?
Yes — at the median salary of $134K, rent takes 15% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,202/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Wisconsin?
The 10th-percentile wage — what new marketing managers typically earn — is $84K/year. Take-home on that works out to about $5,039/month. At HUD’s $1,202/month FMR, rent would take 24% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Wisconsin?
Local pay runs 20% below the national median — $134K here vs. $167K nationally. Cost of living is 6% below the national average, which narrows that gap in real purchasing power.
How does Wisconsin compare to the national average for marketing managers?
Wisconsin pays $134K median vs. the U.S. average of $167K — that’s -20%. After adjusting for local cost of living (RPP 94.33), the purchasing-power equivalent is $142K — below the national median.
How much do marketing managers make in Wisconsin?
The median is $133,600 a year, that works out to about $64 an hour. But the range is wide: entry-level workers start around $83,990, and experienced marketing managers can clear $211,990. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $134K enough to live in Wisconsin?
On that salary, you'd take home roughly $8,003/month after taxes. A 2-bedroom here rents for about $1,202/month, which eats 15% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Wisconsin?
Wisconsin has a Regional Price Parity of 94.33 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $141,630 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.