Marketing Managers Salary
The median pay for a marketing managers in Madison, WI is $138,270/year ($66.48/hour), per BLS data. The range runs from $94K at the entry level to $204K for experienced workers. Adjusted for local prices (RPP 97.29), that's roughly $142,121 in purchasing power. Rent on a 2-bedroom averages $1,168/month, or 13.9% of estimated take-home pay.
So what does $138K get you in Madison?
Groceries, utilities, transportation, and healthcare scaled from national averages by Madison’s Regional Price Parity (97.29). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About marketing managers
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What this looks like in Madison
Pay for marketing managers in Madison runs about 17% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,168/month, 14.2% of take-home, well inside the 30% guideline. Cost of living (RPP 97.29) is near the national average, so spending patterns here track the typical American budget fairly closely. Lower pay, lower costs, Madison can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compared to nearby metros
Median pay for marketing managers in metros near Madison, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Milwaukee-Waukesha | $131K | $135K |
| Green Bay | $133K | $143K |
| Oshkosh-Neenah | $139K | $150K |
| Appleton | $128K | $139K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Madison, WI
Entry-level marketing managers (10th percentile) start around $94K. Mid-career wages sit at $138K. Top earners bring in $204K or more, a $110K spread from bottom to top.
Marketing Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Marketing Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| Massachusetts | $212K | +27% | 14,270 |
| California | $194K | +16% | 54,660 |
| Virginia | $188K | +13% | 6,890 |
| Colorado | $183K | +10% | 6,010 |
| New York | $181K | +9% | 54,000 |
| New Jersey | $180K | +8% | 13,510 |
| District of Columbia | $177K | +6% | 3,470 |
| Minnesota | $173K | +4% | 8,500 |
| Washington | $172K | +3% | 8,880 |
| Connecticut | $169K | +1% | 5,800 |
| South Dakota | $168K | +1% | 220 |
| Montana | $166K | -1% | N/A |
| North Carolina | $165K | -1% | 10,790 |
| Illinois | $163K | -2% | 21,140 |
| Wyoming | $162K | -3% | 100 |
| Oregon | $162K | -3% | 4,960 |
| Georgia | $161K | -4% | 8,510 |
| Kansas | $155K | -7% | 1,570 |
| Maryland | $154K | -8% | 6,510 |
| Pennsylvania | $151K | -10% | 13,840 |
| Texas | $148K | -11% | 44,680 |
| South Carolina | $143K | -14% | 3,760 |
| New Hampshire | $143K | -14% | 1,460 |
| Florida | $143K | -14% | 24,820 |
| Idaho | $142K | -15% | 1,320 |
| Utah | $140K | -16% | 6,100 |
| Michigan | $139K | -17% | 6,620 |
| Arkansas | $137K | -18% | 1,860 |
| Indiana | $136K | -18% | 3,350 |
| Maine | $135K | -19% | 1,320 |
| Wisconsin | $134K | -20% | 4,890 |
| Ohio | $132K | -21% | 10,620 |
| Arizona | $132K | -21% | 4,870 |
| Tennessee | $132K | -21% | 7,730 |
| Iowa | $131K | -21% | 2,210 |
| Missouri | $131K | -22% | 6,550 |
| Kentucky | $129K | -23% | 1,930 |
| Oklahoma | $127K | -24% | 1,420 |
| North Dakota | $126K | -25% | 180 |
| New Mexico | $123K | -26% | 800 |
| Louisiana | $121K | -28% | 940 |
| Alabama | $120K | -28% | 1,540 |
| Hawaii | $118K | -29% | 570 |
| Alaska | $116K | -30% | 240 |
| Nebraska | $111K | -34% | 1,910 |
| Nevada | $108K | -36% | 3,430 |
| Mississippi | $101K | -39% | 770 |
| West Virginia | $99K | -41% | 300 |
Showing 1–10 of 48 states with published data
BLS does not publish data for every state when sample sizes are too small
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when Madison numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Madison?
Yes — at the median salary of $138K, rent takes 14.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,168/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Madison?
The 10th-percentile wage — what new marketing managers typically earn — is $94K/year. Take-home on that works out to about $5,668/month. At HUD’s $1,168/month FMR, rent would take 21% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Madison?
Local pay runs 17% below the national median — $138K here vs. $167K nationally.
How does Madison compare to the national average for marketing managers?
Madison pays $138K median vs. the U.S. average of $167K — that’s -17%. After adjusting for local cost of living (RPP 97.29), the purchasing-power equivalent is $142K — below the national median.
How much do marketing managers make in Madison, WI?
The median is $138,270 a year, that works out to about $66 an hour. But the range is wide: entry-level workers start around $94,470, and experienced marketing managers can clear $204,410. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $138K enough to live in Madison?
On that salary, you'd take home roughly $8,248/month after taxes. A 2-bedroom here rents for about $1,168/month, which eats 14.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Madison?
Madison has a Regional Price Parity of 97.29 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $142,121 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.