Marketing Manager Salary
The median pay for a marketing managers in Kentucky is $128,930/year ($61.98/hour), per BLS data. The range runs from $77K at the entry level to $205K for experienced workers. Cost of living is below average (RPP 90.23), which stretches that salary to about $142,890 in buying power. Rent on a 2-bedroom averages $1,110/month, or 14.2% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Kentucky. Jump to a metro for precise data:
Where the paycheck goes
What $129K actually covers in Kentucky, month by month
About marketing managers
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What this looks like in Kentucky
Pay for marketing managers in Kentucky runs about 23% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,110/month, 14.2% of take-home, well inside the 30% guideline. Regional Price Parity sits at 90.23 (national = 100), meaning everyday costs run about 10% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Kentucky can be a reasonable trade-off for marketing managers who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, Kentucky
Entry-level marketing managers (10th percentile) start around $77K. Mid-career wages sit at $129K. Top earners bring in $205K or more, a $127K spread from bottom to top.
Marketing Managers salary by metro in Kentucky
5 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Louisville/Jefferson County | $136K | +6% | 920 |
| Elizabethtown | $133K | +3% | 50 |
| Lexington-Fayette | $127K | -1% | 330 |
| Owensboro | $124K | -4% | 30 |
| Bowling Green | $107K | -17% | 80 |
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BLS updates this data annually. We'll email you when Kentucky numbers change.
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Quick answers
The stuff people actually ask about this job
Can a marketing manager afford a 2BR apartment alone in Kentucky?
Yes — at the median salary of $129K, rent takes 14.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,110/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Kentucky?
The 10th-percentile wage — what new marketing managers typically earn — is $77K/year. Take-home on that works out to about $4,975/month. At HUD’s $1,110/month FMR, rent would take 22% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Kentucky?
Local pay runs 23% below the national median — $129K here vs. $167K nationally. Cost of living is 10% below the national average, which narrows that gap in real purchasing power.
How does Kentucky compare to the national average for marketing managers?
Kentucky pays $129K median vs. the U.S. average of $167K — that’s -23%. After adjusting for local cost of living (RPP 90.23), the purchasing-power equivalent is $143K — below the national median.
How much do marketing managers make in Kentucky?
The median is $128,930 a year, that works out to about $62 an hour. But the range is wide: entry-level workers start around $77,340, and experienced marketing managers can clear $204,550. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $129K enough to live in Kentucky?
On that salary, you'd take home roughly $7,810/month after taxes. A 2-bedroom here rents for about $1,110/month, which eats 14.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Kentucky?
Kentucky has a Regional Price Parity of 90.23 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $142,890 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.