Marketing Managers Salary
The median pay for a marketing managers in West Virginia is $98,750/year ($47.48/hour), per BLS data. The range runs from $71K at the entry level to $194K for experienced workers. Cost of living is below average (RPP 89.03), which stretches that salary to about $110,918 in buying power. Rent on a 2-bedroom averages $1,008/month, or 16.1% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across West Virginia. Jump to a metro for precise data:
So what does $99K get you in West Virginia?
About marketing managers
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What this looks like in West Virginia
Pay for marketing managers in West Virginia runs about 41% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,008/month, 16.4% of take-home, well inside the 30% guideline. Regional Price Parity sits at 89.03 (national = 100), meaning everyday costs run about 11% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, West Virginia can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, West Virginia
Entry-level marketing managers (10th percentile) start around $71K. Mid-career wages sit at $99K. Top earners bring in $194K or more, a $123K spread from bottom to top.
Marketing Managers salary by metro in West Virginia
2 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Huntington-Ashland | $107K | +8% | 70 |
| Morgantown | $80K | -19% | 60 |
Compare to other states
Track marketing managers salary changes
BLS updates this data quarterly. We'll email you when West Virginia numbers change.
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Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in West Virginia?
Yes — at the median salary of $99K, rent takes 16.4% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,008/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in West Virginia?
The 10th-percentile wage — what new marketing managers typically earn — is $71K/year. Take-home on that works out to about $4,258/month. At HUD’s $1,008/month FMR, rent would take 24% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in West Virginia?
Local pay runs 41% below the national median — $99K here vs. $167K nationally. Cost of living is 11% below the national average, which narrows that gap in real purchasing power.
How does West Virginia compare to the national average for marketing managers?
West Virginia pays $99K median vs. the U.S. average of $167K — that’s -41%. After adjusting for local cost of living (RPP 89.03), the purchasing-power equivalent is $111K — below the national median.
How much do marketing managers make in West Virginia?
The median is $98,750 a year, that works out to about $47 an hour. But the range is wide: entry-level workers start around $70,970, and experienced marketing managers can clear $194,200. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $99K enough to live in West Virginia?
On that salary, you'd take home roughly $6,141/month after taxes. A 2-bedroom here rents for about $1,008/month, which eats 16.4% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in West Virginia?
West Virginia has a Regional Price Parity of 89.03 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $110,918 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.