Marketing Managers Salary
The median pay for a marketing managers in Texas is $147,880/year ($71.1/hour), per BLS data. The range runs from $82K at the entry level to $259K for experienced workers. Cost of living is below average (RPP 91.49), which stretches that salary to about $161,635 in buying power. Rent on a 2-bedroom averages $1,415/month, or 14.8% of estimated take-home pay.
Statewide average. Salary and cost of living vary significantly across Texas. Jump to a metro for precise data:
So what does $148K get you in Texas?
About marketing managers
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What this looks like in Texas
Pay for marketing managers in Texas runs about 11% below the U.S. median of $167K. Housing is manageable: a 2-bedroom at the HUD median costs $1,415/month, 15.2% of take-home, well inside the 30% guideline. Regional Price Parity sits at 91.49 (national = 100), meaning everyday costs run about 9% cheaper here. Your dollar stretches further than the headline salary suggests. Lower pay, lower costs, Texas can be a reasonable trade-off for marketing managerss who value affordability over top-dollar markets.
Compensation breakdown
Annual earnings by percentile, Texas
Entry-level marketing managers (10th percentile) start around $82K. Mid-career wages sit at $148K. Top earners bring in $259K or more, a $177K spread from bottom to top.
Marketing Managers salary by metro in Texas
25 metro areas with BLS data, ranked by median pay
| Metro area | Median salary | vs. state | Employment |
|---|---|---|---|
| Austin-Round Rock-San Marcos | $165K | +12% | 7,170 |
| Dallas-Fort Worth-Arlington | $155K | +5% | 16,320 |
| Houston-Pasadena-The Woodlands | $153K | +3% | 8,930 |
| Midland | $150K | +1% | 290 |
| Sherman-Denison | $139K | -6% | 110 |
| Odessa | $133K | -10% | 80 |
| San Antonio-New Braunfels | $132K | -11% | 2,900 |
| Tyler | $130K | -12% | 160 |
| Beaumont-Port Arthur | $130K | -12% | 230 |
| San Angelo | $129K | -13% | 60 |
| Waco | $127K | -14% | 270 |
| Longview | $124K | -16% | 150 |
| Killeen-Temple | $122K | -17% | 240 |
| Corpus Christi | $122K | -18% | 300 |
| College Station-Bryan | $122K | -18% | 230 |
| Amarillo | $119K | -19% | 200 |
| Lubbock | $119K | -20% | 200 |
| El Paso | $114K | -23% | 490 |
| McAllen-Edinburg-Mission | $113K | -23% | 310 |
| Brownsville-Harlingen | $113K | -23% | 140 |
| Laredo | $113K | -24% | 100 |
| Abilene | $109K | -26% | 140 |
| Wichita Falls | $109K | -27% | 60 |
| Texarkana | $100K | -33% | 50 |
| Victoria | $99K | -33% | 40 |
Showing 1–10 of 25 metros
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BLS updates this data quarterly. We'll email you when Texas numbers change.
Related careers in Management
Frequently asked questions
Can a marketing manager afford a 2BR apartment alone in Texas?
Yes — at the median salary of $148K, rent takes 15.2% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,415/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for marketing managers in Texas?
The 10th-percentile wage — what new marketing managers typically earn — is $82K/year. Take-home on that works out to about $4,909/month. At HUD’s $1,415/month FMR, rent would take 29% of that take-home — manageable on an entry-level income.
Is marketing manager a high-paying job in Texas?
Local pay runs 11% below the national median — $148K here vs. $167K nationally. Cost of living is 9% below the national average, which narrows that gap in real purchasing power.
How does Texas compare to the national average for marketing managers?
Texas pays $148K median vs. the U.S. average of $167K — that’s -11%. After adjusting for local cost of living (RPP 91.49), the purchasing-power equivalent is $162K — below the national median.
How much do marketing managers make in Texas?
The median is $147,880 a year, that works out to about $71 an hour. But the range is wide: entry-level workers start around $81,820, and experienced marketing managers can clear $259,200. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $148K enough to live in Texas?
On that salary, you'd take home roughly $9,319/month after taxes. A 2-bedroom here rents for about $1,415/month, which eats 15.2% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a marketing managers salary go in Texas?
Texas has a Regional Price Parity of 91.49 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median marketing managers salary is worth about $161,635 in national-average purchasing power.
Where do marketing managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.