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Salary comparison

Advertising Sales Agents vs. Retail Salespersons: Who Earns More?

Advertising Sales Agents out-earn Retail Salespersons by $29K a year at the national median, per BLS OEWS May 2025. Advertising Sales Agents land at $64,820 and Retail Salespersons at $35,410. The education gap is real: advertising sales agent programs typically require high school diploma or equivalent, while retail salesperson programs require no formal educational credential. Top-paying state for Advertising Sales Agents is Washington ($101,320); for Retail Salespersons it's Washington ($39,560).

Advertising Sales Agents
Retail Salespersons
Median salary
$64,820
$35,410
Hourly rate
$31.16/hr
$17.03/hr
Entry level (10th %)
$35,240
$27,210
Senior level (90th %)
$146,010
$47,890
Education required
High school diploma or equivalent
No formal educational credential
U.S. employment
91,700
3,897,860
Job growth (10-year)
-6.4%
-0.5%
Category
Sales
Sales
Top-paying state
Washington
Washington

Pay by state

States where both occupations have BLS data, sorted by Advertising Sales Agents median pay.

State
Advertising Sales Agents
Retail Salespersons
Washington
$101,320
$39,560
New York
$98,360
$37,720
Massachusetts
$80,500
$36,610
California
$80,360
$38,440
District of Columbia
$75,030
$38,500
Colorado
$73,420
$37,950
New Jersey
$69,620
$36,520
Oregon
$62,810
$36,770
Minnesota
$62,660
$36,370
Connecticut
$61,820
$36,490
Hawaii
$61,290
$37,790
Vermont
$58,750
$37,400
Maine
$48,780
$36,640
Montana
$46,040
$36,270
Alaska
$43,840
$37,290

Source: BLS OEWS May 2025. Highlighted value is higher in each row.

Common questions

Who earns more, Advertising Sales Agents or Retail Salespersons?

Advertising Sales Agents earn more nationally. The median is $64,820 for Advertising Sales Agents versus $35,410 for Retail Salespersons, a difference of $29K. Per BLS OEWS May 2025.

Which has better job growth, Advertising Sales Agents or Retail Salespersons?

Retail Salespersons has the better 10-year outlook at -0.5% projected growth, compared to -6.4% for the other field. Both are from BLS Employment Projections.

Which requires more education, Advertising Sales Agents or Retail Salespersons?

Advertising Sales Agents typically requires high school diploma or equivalent. Retail Salespersons requires no formal educational credential. Education requirements vary by employer and state licensing board.

Where do Advertising Sales Agents get paid the most?

Washington is the top-paying state for Advertising Sales Agents at $101,320/year, per BLS OEWS May 2025. Major metro areas within that state typically pay even more than the state average.

How does Advertising Sales Agents vs. Retail Salespersons pay differ by state?

The gap varies significantly by state. In Washington, Advertising Sales Agents earn $101,320 vs. $39,560 for Retail Salespersons. See the state comparison table on this page for the full picture.

Full Advertising Sales Agents salary breakdownView →Full Retail Salespersons salary breakdownView →Best cities for Advertising Sales Agents by take-home payExplore →Best cities for Retail Salespersons by take-home payExplore →How to become a advertising sales agentsGuide →How to become a retail salespersonsGuide →