Sales Managers Salary
The median pay for a sales managers in Appleton, WI is $138,850/year ($66.76/hour), per BLS data. The range runs from $77K at the entry level to $239K for experienced workers. Cost of living is below average (RPP 92.42), which stretches that salary to about $150,238 in buying power. Rent on a 2-bedroom averages $1,236/month, or 14.7% of estimated take-home pay.
So what does $139K get you in Appleton?
Groceries, utilities, transportation, and healthcare scaled from national averages by Appleton’s Regional Price Parity (92.42). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About sales managers
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What this looks like in Appleton
Sales managers pay in Appleton tracks closely to the national median, $139K locally vs. $148K nationwide, a 6% difference. Housing is manageable: a 2-bedroom at the HUD median costs $1,236/month, 14.9% of take-home, well inside the 30% guideline. Regional Price Parity sits at 92.42 (national = 100), meaning everyday costs run about 8% cheaper here. Your dollar stretches further than the headline salary suggests. Use the affordability calculator above to model your specific situation.
Compared to nearby metros
Median pay for sales managers in metros near Appleton, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Milwaukee-Waukesha | $145K | $149K |
| Madison | $146K | $150K |
| Green Bay | $130K | $140K |
| Oshkosh-Neenah | $130K | $140K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Appleton, WI
Entry-level sales managers (10th percentile) start around $77K. Mid-career wages sit at $139K. Top earners bring in $239K or more, a $161K spread from bottom to top.
Sales Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Sales Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| New York | $218K | +47% | 38,510 |
| Massachusetts | $191K | +29% | 15,010 |
| Virginia | $191K | +29% | 9,670 |
| Colorado | $181K | +22% | 8,780 |
| Washington | $174K | +17% | 10,030 |
| New Jersey | $173K | +17% | 20,090 |
| Connecticut | $162K | +9% | 8,560 |
| Kansas | $160K | +8% | 6,820 |
| Georgia | $160K | +8% | 17,690 |
| Maine | $159K | +7% | N/A |
| Oregon | $156K | +5% | 5,260 |
| Illinois | $155K | +5% | 32,240 |
| Rhode Island | $155K | +5% | 1,120 |
| Minnesota | $152K | +2% | 11,240 |
| North Carolina | $150K | +1% | 16,920 |
| Arizona | $146K | -2% | 13,870 |
| New Hampshire | $142K | -4% | 2,820 |
| District of Columbia | $142K | -4% | 1,930 |
| Vermont | $139K | -6% | 930 |
| Maryland | $137K | -7% | N/A |
| Michigan | $137K | -8% | 17,950 |
| Utah | $137K | -8% | 8,990 |
| South Dakota | $136K | -8% | 450 |
| Texas | $136K | -8% | 76,010 |
| Ohio | $136K | -9% | 22,840 |
| Idaho | $135K | -9% | 2,490 |
| California | $135K | -9% | 112,440 |
| Wisconsin | $135K | -9% | 10,480 |
| Iowa | $134K | -10% | 3,260 |
| Florida | $132K | -11% | 46,480 |
| Indiana | $131K | -11% | 9,700 |
| South Carolina | $131K | -12% | 9,340 |
| Pennsylvania | $131K | -12% | 20,460 |
| Wyoming | $130K | -12% | 300 |
| Oklahoma | $129K | -13% | 3,250 |
| Kentucky | $129K | -13% | 6,650 |
| Tennessee | $128K | -14% | 12,270 |
| Nebraska | $127K | -14% | 3,000 |
| Alabama | $124K | -16% | 4,670 |
| North Dakota | $120K | -19% | 550 |
| Montana | $117K | -21% | 1,200 |
| Hawaii | $116K | -22% | 1,710 |
| Missouri | $115K | -22% | 7,630 |
| New Mexico | $114K | -23% | 1,750 |
| Louisiana | $111K | -25% | 4,360 |
| Nevada | $110K | -26% | 5,770 |
| Mississippi | $109K | -27% | 1,870 |
| Arkansas | $108K | -27% | 3,710 |
| Alaska | $99K | -33% | 850 |
| West Virginia | $95K | -36% | 1,110 |
Showing 1–10 of 50 states with published data
BLS does not publish data for every state when sample sizes are too small
Track sales managers salary changes
BLS updates this data quarterly. We'll email you when Appleton numbers change.
Related careers in Management
Frequently asked questions
Can a sales manager afford a 2BR apartment alone in Appleton?
Yes — at the median salary of $139K, rent takes 14.9% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $1,236/month. That stays under the 30% guideline most financial planners use.
What’s the entry-level salary for sales managers in Appleton?
The 10th-percentile wage — what new sales managers typically earn — is $77K/year. Take-home on that works out to about $4,641/month. At HUD’s $1,236/month FMR, rent would take 27% of that take-home — manageable on an entry-level income.
Is sales manager a high-paying job in Appleton?
Pay here is roughly in line with the national average — $139K locally vs. $148K nationally, a 6% difference.
How does Appleton compare to the national average for sales managers?
Appleton pays $139K median vs. the U.S. average of $148K — that’s -6%. After adjusting for local cost of living (RPP 92.42), the purchasing-power equivalent is $150K — still ahead of the national median.
How much do sales managers make in Appleton, WI?
The median is $138,850 a year, that works out to about $67 an hour. But the range is wide: entry-level workers start around $77,350, and experienced sales managers can clear $238,530. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $139K enough to live in Appleton?
On that salary, you'd take home roughly $8,279/month after taxes. A 2-bedroom here rents for about $1,236/month, which eats 14.9% of your paycheck. That's under the 30% guideline most financial planners use, so the numbers work.
How far does a sales managers salary go in Appleton?
Appleton has a Regional Price Parity of 92.42 (100 is the national average). That's below average, your money stretches further here than the raw salary number suggests. After cost-of-living adjustment, the median sales managers salary is worth about $150,238 in national-average purchasing power.
Where do sales managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.