Sales Managers Salary
The median pay for a sales managers in Santa Rosa-Petaluma, CA is $117,940/year ($56.7/hour), per BLS data. The range runs from $64K at the entry level to $218K for experienced workers. Prices run high here (RPP 107.78), so that salary is closer to $109,427 in real purchasing power. A 2-bedroom apartment runs $2,827/month, about 38.9% of take-home, which is tight.
So what does $118K get you in Santa Rosa-Petaluma?
Groceries, utilities, transportation, and healthcare scaled from national averages by Santa Rosa-Petaluma’s Regional Price Parity (107.78). Rent from HUD Fair Market Rents. Taxes estimated for single filer, standard deduction. * Healthcare is the employee-paid share only (premiums + out-of-pocket). Actual costs vary by coverage type: employer-sponsored, ACA marketplace, or uninsured.
About sales managers
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What this looks like in Santa Rosa-Petaluma
Pay for sales managers in Santa Rosa-Petaluma runs about 20% below the U.S. median of $148K. The catch: housing math doesn't keep up. A 2-bedroom at the HUD median rents for $2,827/month, which is 40.3% of the median worker's take-home, past the 30% guideline most planners use. Cost-of-living overall is 8% above the national average (BEA RPP 107.78), so groceries and services cost more too. That combination, below-market pay with high housing costs, makes this a financially demanding market for sales managerss.
Compared to nearby metros
Median pay for sales managers in metros near Santa Rosa-Petaluma, adjusted for local cost of living.
| Metro | Median pay | COL-adjusted |
|---|---|---|
| Los Angeles-Long Beach-Anaheim | $132K | $117K |
| San Francisco-Oakland-Fremont | $171K | $148K |
| San Jose-Sunnyvale-Santa Clara | $202K | $183K |
| San Diego-Chula Vista-Carlsbad | $120K | $107K |
COL-adjusted = median salary ÷ (BEA Regional Price Parity ÷ 100). Expresses purchasing power in national-average dollars.
Compensation breakdown
Annual earnings by percentile, Santa Rosa-Petaluma, CA
Entry-level sales managers (10th percentile) start around $64K. Mid-career wages sit at $118K. Top earners bring in $218K or more, a $155K spread from bottom to top.
Sales Managers pay across states
Median income ranked highest to lowest, compared to the national figure
View Sales Managers salary in all states
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| New York | $218K | +47% | 38,510 |
| Massachusetts | $191K | +29% | 15,010 |
| Virginia | $191K | +29% | 9,670 |
| Colorado | $181K | +22% | 8,780 |
| Washington | $174K | +17% | 10,030 |
| New Jersey | $173K | +17% | 20,090 |
| Connecticut | $162K | +9% | 8,560 |
| Kansas | $160K | +8% | 6,820 |
| Georgia | $160K | +8% | 17,690 |
| Maine | $159K | +7% | N/A |
| Oregon | $156K | +5% | 5,260 |
| Illinois | $155K | +5% | 32,240 |
| Rhode Island | $155K | +5% | 1,120 |
| Minnesota | $152K | +2% | 11,240 |
| North Carolina | $150K | +1% | 16,920 |
| Arizona | $146K | -2% | 13,870 |
| New Hampshire | $142K | -4% | 2,820 |
| District of Columbia | $142K | -4% | 1,930 |
| Vermont | $139K | -6% | 930 |
| Maryland | $137K | -7% | N/A |
| Michigan | $137K | -8% | 17,950 |
| Utah | $137K | -8% | 8,990 |
| South Dakota | $136K | -8% | 450 |
| Texas | $136K | -8% | 76,010 |
| Ohio | $136K | -9% | 22,840 |
| Idaho | $135K | -9% | 2,490 |
| California | $135K | -9% | 112,440 |
| Wisconsin | $135K | -9% | 10,480 |
| Iowa | $134K | -10% | 3,260 |
| Florida | $132K | -11% | 46,480 |
| Indiana | $131K | -11% | 9,700 |
| South Carolina | $131K | -12% | 9,340 |
| Pennsylvania | $131K | -12% | 20,460 |
| Wyoming | $130K | -12% | 300 |
| Oklahoma | $129K | -13% | 3,250 |
| Kentucky | $129K | -13% | 6,650 |
| Tennessee | $128K | -14% | 12,270 |
| Nebraska | $127K | -14% | 3,000 |
| Alabama | $124K | -16% | 4,670 |
| North Dakota | $120K | -19% | 550 |
| Montana | $117K | -21% | 1,200 |
| Hawaii | $116K | -22% | 1,710 |
| Missouri | $115K | -22% | 7,630 |
| New Mexico | $114K | -23% | 1,750 |
| Louisiana | $111K | -25% | 4,360 |
| Nevada | $110K | -26% | 5,770 |
| Mississippi | $109K | -27% | 1,870 |
| Arkansas | $108K | -27% | 3,710 |
| Alaska | $99K | -33% | 850 |
| West Virginia | $95K | -36% | 1,110 |
Showing 1–10 of 50 states with published data
BLS does not publish data for every state when sample sizes are too small
Track sales managers salary changes
BLS updates this data quarterly. We'll email you when Santa Rosa-Petaluma numbers change.
Related careers in Management
Frequently asked questions
Can a sales manager afford a 2BR apartment alone in Santa Rosa-Petaluma?
It’s a stretch — at the median salary of $118K, rent takes 40.3% of take-home pay. A 2-bedroom at the HUD Fair Market Rent runs $2,827/month. The 30% guideline puts the comfortable ceiling at roughly $2,100/month in rent — so roommates or a 1-bedroom would ease the math significantly.
What’s the entry-level salary for sales managers in Santa Rosa-Petaluma?
The 10th-percentile wage — what new sales managers typically earn — is $64K/year. Take-home on that works out to about $3,814/month. At HUD’s $2,827/month FMR, rent would take 74% of that take-home — above the 30% guideline, so a 1-bedroom or shared housing is likely necessary starting out.
Is sales manager a high-paying job in Santa Rosa-Petaluma?
Local pay runs 20% below the national median — $118K here vs. $148K nationally.
How does Santa Rosa-Petaluma compare to the national average for sales managers?
Santa Rosa-Petaluma pays $118K median vs. the U.S. average of $148K — that’s -20%. After adjusting for local cost of living (RPP 107.78), the purchasing-power equivalent is $109K — below the national median.
How much do sales managers make in Santa Rosa-Petaluma, CA?
The median is $117,940 a year, that works out to about $57 an hour. But the range is wide: entry-level workers start around $63,560, and experienced sales managers can clear $218,420. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $118K enough to live in Santa Rosa-Petaluma?
On that salary, you'd take home roughly $7,021/month after taxes. A 2-bedroom here rents for about $2,827/month, which eats 40.3% of your paycheck. That's above the 30% rule of thumb, housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a sales managers salary go in Santa Rosa-Petaluma?
Santa Rosa-Petaluma has a Regional Price Parity of 107.78 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median sales managers salary is worth about $109,427 in national-average purchasing power.
Where do sales managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.