Sales Managers Salary in Santa Rosa-Petaluma, CA
The median pay for a sales managers in Santa Rosa-Petaluma, CA is $106,410/year ($51.16/hour), per BLS data. The range runs from $62K at the entry level to $217K for experienced workers. Prices run high here (RPP 107.78), so that salary is closer to $98,729 in real purchasing power. A 2-bedroom apartment runs $2,827/month — about 43.2% of take-home, which is tight.
AffordMap analysis of BLS Occupational Employment and Wage Statistics (latest release, May 2024)
So what does $106K get you in Santa Rosa-Petaluma?
About sales managers
Compensation breakdown
Annual earnings by percentile, Santa Rosa-Petaluma, CA
Entry-level sales managers (10th percentile) start around $62K. Mid-career wages sit at $106K.Top earners bring in $217K or more - a $155K spread from bottom to top.
Sales Managers pay across states
Median income ranked highest to lowest, compared to the national figure
| State | Median salary | vs. national | Employment |
|---|---|---|---|
| New York | $214K | +55% | 35,160 |
| Delaware | $201K | +46% | 1,070 |
| New Jersey | $171K | +24% | 18,110 |
| Virginia | $171K | +24% | 9,520 |
| Massachusetts | $171K | +24% | 13,950 |
| Washington | $167K | +21% | 10,010 |
| District of Columbia | $154K | +12% | 1,470 |
| Kansas | $151K | +10% | 4,940 |
| Georgia | $150K | +8% | 18,110 |
| Minnesota | $148K | +7% | 10,480 |
| Connecticut | $147K | +7% | 9,660 |
| Illinois | $142K | +3% | 31,160 |
| New Hampshire | $140K | +1% | N/A |
| Michigan | $136K | -1% | 16,690 |
| North Carolina | $135K | -2% | 18,020 |
Track sales managers salary changes
BLS updates this data quarterly. We'll email you when Santa Rosa-Petaluma numbers change.
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Frequently asked questions
How much do sales managers make in Santa Rosa-Petaluma, CA?
The median is $106,410 a year - that works out to about $51.16 an hour. The range is wide: entry-level workers start around $61,940, and experienced sales managers can clear $217,230. These are BLS numbers, based on employer-reported data, not self-reported surveys.
Is $106K enough to live in Santa Rosa-Petaluma?
On that salary, you'd take home roughly $6,434/month after taxes. A 2-bedroom here rents for about $2,827/month (HUD Fair Market Rent), which eats 43.9% of your paycheck. That's above the 30% rule of thumb - housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.
How far does a sales managers salary go in Santa Rosa-Petaluma?
Santa Rosa-Petaluma has a Regional Price Parity of 107.78 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median sales managers salary is worth about $98,729 in national-average purchasing power.
Where do sales managers get paid the most?
The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.