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Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel Salary in Santa Rosa-Petaluma, CA

The median pay for a sales representatives of services, except advertising, insurance, financial services, and travel in Santa Rosa-Petaluma, CA is $74,100/year ($35.62/hour), per BLS data. The range runs from $41K at the entry level to $133K for experienced workers. Prices run high here (RPP 107.78), so that salary is closer to $68,751 in real purchasing power. A 2-bedroom apartment runs $2,827/month — about 58.4% of take-home, which is tight.

AffordMap analysis of BLS Occupational Employment and Wage Statistics (latest release, May 2024)

$74K
Median annual
$35.62/hr
Hourly rate
$41K
Entry level (10th %)
$133K
Senior level (90th %)

So what does $74K get you in Santa Rosa-Petaluma?

Take-home$4,791/mo
2BR rent (FMR)-$2,827/mo
Rent burden59% (above 30%)
COL-adjusted salary$68,751/yr
After rent$1,964/mo
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About sales representatives of services, except advertising, insurance, financial services, and travels

U.S. employed: 1,200
Category: Sales
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Currently hiring in Santa Rosa-Petaluma, CA
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Compensation breakdown

Annual earnings by percentile, Santa Rosa-Petaluma, CA

Bar chart showing Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary percentiles in Santa Rosa-Petaluma, CA: 10th percentile $41,010, 25th percentile $48,970, median $74,100, 75th percentile $102,010, 90th percentile $133,340. Source: Bureau of Labor Statistics.10th$41K25th$49KMedian$74K75th$102K90th$133K
Bar chart showing Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel salary percentiles in Santa Rosa-Petaluma, CA: 10th percentile $41,010, 25th percentile $48,970, median $74,100, 75th percentile $102,010, 90th percentile $133,340. Source: Bureau of Labor Statistics.

Entry-level sales representatives of services, except advertising, insurance, financial services, and travels (10th percentile) start around $41K. Mid-career wages sit at $74K.Top earners bring in $133K or more - a $92K spread from bottom to top.

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Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel pay across states

Median income ranked highest to lowest, compared to the national figure

StateMedian salaryvs. nationalEmployment
New York$85K+29%78,510
Massachusetts$81K+22%32,730
Washington$81K+22%21,880
California$79K+20%146,270
New Jersey$78K+18%43,030
District of Columbia$77K+17%4,000
North Dakota$77K+16%980
Rhode Island$76K+15%2,870
Vermont$76K+15%1,500
Minnesota$75K+13%20,440
Connecticut$71K+7%10,190
Virginia$70K+5%39,890
Michigan$67K+1%28,180
New Hampshire$67K+1%4,140
Delaware$66K-1%2,960

Track sales representatives of services, except advertising, insurance, financial services, and travel salary changes

BLS updates this data quarterly. We'll email you when Santa Rosa-Petaluma numbers change.

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Frequently asked questions

How much do sales representatives of services, except advertising, insurance, financial services, and travels make in Santa Rosa-Petaluma, CA?

The median is $74,100 a year - that works out to about $35.62 an hour. The range is wide: entry-level workers start around $41,010, and experienced sales representatives of services, except advertising, insurance, financial services, and travels can clear $133,340. These are BLS numbers, based on employer-reported data, not self-reported surveys.

Is $74K enough to live in Santa Rosa-Petaluma?

On that salary, you'd take home roughly $4,791/month after taxes. A 2-bedroom here rents for about $2,827/month (HUD Fair Market Rent), which eats 59% of your paycheck. That's above the 30% rule of thumb - housing will be a stretch at the median salary, though you can manage with roommates or a smaller place.

How far does a sales representatives of services, except advertising, insurance, financial services, and travel salary go in Santa Rosa-Petaluma?

Santa Rosa-Petaluma has a Regional Price Parity of 107.78 (100 is the national average). Prices are above average here, so your dollar buys less than the same salary would in a cheaper metro. After cost-of-living adjustment, the median sales representatives of services, except advertising, insurance, financial services, and travel salary is worth about $68,751 in national-average purchasing power.

Where do sales representatives of services, except advertising, insurance, financial services, and travels get paid the most?

The table above ranks every state by median pay for this role. Keep in mind that the highest-paying states tend to have the highest costs of living, so the top salary doesn't always mean the most money in your pocket.

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